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The global fashion magazine June 13, 2024 
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Sponsored video: TheTrendSpotter.net and Chandon get spontaneous


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November 11, 2015/5.41


A Lucire special promotion


We’ve often believed in being spontaneous ourselves, so it’s great to see Chandon express this very notion in its latest campaign, starring Dasha and Colin Gold of TheTrendSpotter.net. It’s a wonderful three-minute slice of life into the couple’s journeys around the world as they cover fashion event after fashion event, filmed in Melbourne, London and Paris.
   There’s no better way to traverse the world than with doing those unplanned things—and for the Golds, they’re accompanied by Chandon at all the important moments, whether they’re sharing it with each other, or entertaining friends. ‘It’s a mindset, it’s how we can all live,’ says Dasha, and the sparkling wine, co-started by the Moët Hennessy brand, is as international as they come.
   While champagne can only come from Champagne, Chandon is made with the same care and spirit as its more famous sister brand, from wineries around the world.
   And unlike The September Issue, a wonderful film to all except those of us in the industry because it came across too much like our own diaries and what we had to do this week, the spot is entertaining in reminding us that the best stories, in this fashion media business, also come from those spontaneous moments. At fashion weeks, where we decide on a whim to catch something outside the catwalk grind, or exploring a little alleyway in a big metropolis away from the tourist traps.
   #LiveLifeUnplanned, then, is a reminder and a call for us to embody those unexpected moments, because only then do you live life to the full. Pop over to Chandon’s Instagram with your #LiveLifeUnplanned moments, and let’s create some great memories!






Post sponsored by Chandon


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Categories
fashion / London / Paris
Filed by Lucire staff

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