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Pandora commits US$500,000 to Dress for Success in 2016


February 27, 2016/3.28

Above: Pandora Americas’ chief merchandising officer, Beth Moeri, styles women in Pandora jewellery in preparation for the upcoming Dress for Success Give Confidence, Hope, Style Gala 2016.

Pandora has partnered with Dress for Success, a non-profit organization that helps job-ready women with a work wardrobe (a suit, cosmetics and footwear) and, now, an item of Pandora jewellery. The company has committed US$500,000 for 2016, with donations of jewellery to North American Dress for Success boutiques on top.
   After a candidate finds work, she can return to Dress for Success for a full week’s worth of professional attire.
   ‘Jewellery has become much more than an accessory: it is an essential part of a woman’s ever-expanding desire to express her individuality, boost confidence and curate her authentic style,’ said Charisse Ford, chief marketing officer, Pandora Americas. ‘Our partnership with Dress for Success will bring that experience to women who need it the most and showcases our belief in fostering every woman’s ability to succeed.’
   Pandora will additionally sponsor Dress for Success events through 2016, including the Dress for Success Give Confidence, Hope & Style Gala on Thursday, April 7, and the Power Walk for Dress for Success, an international fund-raising walk in over 25 cities.

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corporate social responsibility / fashion / Lucire
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