The watchmakers are really pushing their wares in China, one of the few countries who could claim to have a post-COVID economy. It’s now Tissot‘s turn, releasing its latest T-Touch Connect Solar touchscreen watches at the third China International Import Expo (CIIE), with spokesman and actor Huang Xiaoming (黃曉明).
At the Tissot booth, Huang was hosted by Dai Junjun, the vice-president of Tissot China. Dai told the audience of Tissot’s history, beginning in 1853, tapping into the longevity that Chinese consumers respect and which many of their own brands do not yet have.
Huang said at the event, ‘The spirit of Tissot is one that is brave to create and climb high. Just like a good actor will not be tied to a role, Tissot has been constantly breaking boundaries, exploring new areas, and making new achievements.’
On the new T-Touch Connect Solar watches, Dai said, alluding to the times, ‘We want to break the ground for outdoor enthusiasts who have the courage to climb. Concerns about time, space, and safety reduce the burden of travel, allowing them to better enjoy the journey, enjoy nature, and enjoy life.’
The watches have a low power consumption with capacity for solar charging. When exposed to the sun, they can run for months.
They are Android, Iphone and Huawei Harmony-compatible, and can be connected to a mobile app interface. Others cannot access the watches readily, with a high level of privacy built in. The case is made of titanium, with a ceramic bezel. The watches are waterproof, withstanding pressure equivalent to 10 bar.