Lucire
The global fashion magazine April 30, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Arthur Chen unveils Tissot’s newest range in webcast

April 9, 2020/9.32

Arthur Chen, Tissot’s newest spokesman, has released the company’s latest Chrono XL range in a live webcast from Beijing. A casually dressed Chen, resting on a sofa, described the new range with words like daring, unique, wonderful, and unlimited, with one of the promotional images from Tissot’s new campaign behind him.    Chen talked in […]

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Arthur Chen becomes global ambassador for Tissot, promotes the Chrono XL

April 7, 2020/10.40

Fashion sector activity is returning in China, with news that US-born Chinese actor, Arthur Chen (Chen Feiyu, 陳飛宇 or 陈飞宇) has been named a global brand ambassador for Tissot.    Chen, 19, has been chosen to represent and to market to Generation Z, an era that grew up with the internet.    Tissot says Chen […]

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Singer Jeff Chang signs with Chinese betting platform, OB Entertainment

March 29, 2020/6.14

Taiwanese singer Jeff Chang (張信哲/张信哲), known for his Mandarin pop ballads, has been named a brand ambassador for OB Entertainment (歐寶娛樂/欧宝娱乐), a China-based sports’ betting platform. Chang will collaborate with OB on numerous ventures, both on- and offline. It also expects to promote itself beyond China’s borders.    While the deal was inked on February […]

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Retail: travel ed. Stanley Moss launches merchandising site; Net-à-Porter adds Chinese designers to Tmall

January 22, 2020/12.50

Lucire’s travel editor Stanley Moss has some great items now for sale through his merchandising site. At diganzi.wixsite.com/espacediganzi, you can choose from his books—including The Crimson Garter and Fate and the Pearls, which were both serialized in Lucire, as well as The Hacker (which will appear in serial form in this publication), Hitman in Delhi, […]

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La Perla commemorates its 65th anniversary in Shanghai, Song Jua hosts

December 10, 2019/13.00

La Perla celebrated its 65th anniversary in Shanghai, at the Hang Lung Plaza, with a fashion show, with actress Song Jia (宋佳) its ambassador for the event.    Song talked about the La Perla brand and its philosophy, and sent her birthday wishes in front of the audience at the fashion show.    La Perla […]

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Aston Martin launches DBX, its first SUV

November 20, 2019/12.31

Aston Martin has finally revealed its DBX SUV, after teasing its existence for some years, and releasing images of disguised prototypes.    Aston Martin began the DBX development programme in 2015, with a clean-sheet design. As Aston Martin had no vehicles that could act as a donor, the platform is unique to this model. This […]

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Elle Makeup launches wider range in China

July 8, 2019/20.49

Elle magazine’s make-up range has been showcased in China, at an event at the Suzhou Radio and Television Station’s broadcast hall.    Originally devised in 2014, the brand extension to the magazine first appeared in Paris. Its official arrival in China was last year, with a limited range of lipsticks, though the fuller range itself, […]

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