Lucire
The global fashion magazine May 29, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

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Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

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Ugly Betty gives the wrong idea

September 28, 2007/1.57

I know there were a lot of Ugly Betty advertisements on the Lucire site today, as the show premières for its new season on ABC in the US. Call it good targeting: those into fashion might be in to Ugly Betty, as many of our interns are. And I have heard of some admit that they expected to be […]

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The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

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Lucire does a special Zinio edition

September 24, 2007/12.44

To complement the next printed Lucire, there will be a special edition in Zinio, which I am quite excited about.    As many of you know, you can purchase and download a digital replica of the print edition of Lucire via Zinio. Instead of the 164 pp. edition that we print, the Zinio edition of issue 24—which is […]

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Amber Peebles, Amanda Tomasoa on the Lucire brand

September 21, 2007/12.27

[Cross-posted] Another “refugee” story from 2006, already posted to my personal blog. But I think it’s worth a re-run, now that a Lucire blog exists.    Amber Peebles, Miss World New Zealand 2003–4 and now an MTV New Zealand host, is a bit of a fashion designer in her own right. She made the lace top […]

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How to spot a fake pull letter

September 20, 2007/23.04

It came to my attention today that someone is going around New York with a stylist’s pull letter apparently signed by me.    Thanks to a showroom rep who had excellent instincts, I was alerted. His words: ‘He was suspicious from the get go. I’m glad I check[ed] this out. I work with a few of […]

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Glimpse from Bryant Park

September 14, 2007/10.24

It was wonderful to see candid shots from New York Fashion Week, rather than the pro stuff (which I must take my hat off to Mr Stephen Ciuccoli for shooting for us). This is a wee pic of one of the Bryant Park tents, taken by Lucire associate publisher Ann Fryer. More in issue 25 […]

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Lucire editorial, September 11, 2001

September 12, 2007/1.49

Let the healing begin Lucire, September 11, 2001 Today we suspend our New York activities in light of the attacks on the United States. And we know many of you are turning to us for our thoughts. I have my thoughts on what this all means.    First, we send our deepest, most heartfelt sympathies […]

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New York should be a humdinger

September 6, 2007/13.14

I’m getting great reports about the coverage our team’s doing at the Mercedes-Benz New York Fashion Week spring 2008 collections. Respect to Carolyn, John, Kristina, Stephen and Ann for keeping the Lucire end up! The results will be in the 25th number, celebrating our 10th anniversary. I am glad it is an improvement on the coverage […]

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