Lucire
The global fashion magazine July 26, 2024 
Out now: Lucire issue 49, with free shipping for UK and US

Glamour comes in sixes

November 23, 2007/10.46

When sur?ng the Lucire Facebook group yesterday, I noted the six ladies that showed up in the members’ box were particularly glamorous. And not nobodies: Victoria Bunton of Sequel Events organized the Fashion on Q show last weekend at Peregrine Winery outside Queenstown and is a former model; Mary HD, whom I do not know, is, […]

Read more



Condé Nast Portfolio is worth the $60 a year

/8.05

[Cross-posted] Every now and then, there’s a magazine that captures my imagination. In 1988, it was Autocar; by the early 1990s, it was Wired, then Fast Company by the end of the decade. Now, the magazine (other than any I publish!) is Condé Nast Portfolio.    I’m annoyed that, like Business Week, Portfolio is next to […]

Read more



Tesla Roadster delayed, but not due to batteries

October 29, 2007/22.58

Darryl Siry at Tesla Motors sent out an email today advising that The New York Times got an important fact wrong about the production delay facing the Tesla Roadster. On his blog are the facts: I spoke with John Markoff, the author of the article, and he said he was apologetic for the error and […]

Read more



The new Zinio edition, downloadable now

October 6, 2007/13.18

Due to a licensing mix-up with the US edition, we went on Zinio, then went off Zinio, and it was due to the New Zealand and Australian of?ces of this digital magazine delivery service that we had things sorted out for Lucire’s issue 23.    Last week, we uploaded issue 24, which took a tad longer […]

Read more



When fashion and beauty magazines bore

October 3, 2007/0.27

A designer, who shall remain nameless, recently said that Lucire was the only New Zealand [fashion] magazine she knew of that had any real journalism in it. I was very happy to hear that feedback, and it seems the concern of fashion magazines lacking depth is something shared by others. Stevie Wilson, Lucire’s former US […]

Read more



Renewing our link to TopButton.com

/0.16

This week, we renewed our acquaintance with Mike Feldman at TopButton.com, which we knew many years ago as NYSale.com.    I remember meeting up with Mike and his wife Dianna mere weeks before 9-11 at the Penn Club at the NYSE, and over the years, we’ve maintained our websites’ respective links to one another.    We’ve put a […]

Read more



The folly of geo-targeting in a world of global brands

October 1, 2007/12.32

In the 1990s, the geo-targeting of advertisements on websites was not very common. If a campaign went out—such as when Condé Nast’s style.com advertised here to get its word out to fashionistas—it went out globally. We were paid, of course, for delivering campaigns to everyone.    Somewhere this century, advertising decided to take a backward step, […]

Read more



Backstage at Karen Walker, spring–summer ’08

/1.11

Backstage with Karen Walker and her beauty team was lead make-up artist Romy Soleimani, collaborating with the designer on the look for her spring collection. I got a chance to catch her at the right moment in the midst of organized chaos. It’s not an easy job to chat and keep the focus on getting […]

Read more



Ugly Betty gives the wrong idea

September 28, 2007/1.57

I know there were a lot of Ugly Betty advertisements on the Lucire site today, as the show premières for its new season on ABC in the US. Call it good targeting: those into fashion might be in to Ugly Betty, as many of our interns are. And I have heard of some admit that they expected to be […]

Read more



The race to the catwalk

September 27, 2007/2.57

Many years ago, I received an email from a group titled something along the lines of the African–American Fashion Designers, inviting us to the group’s shows in New York. I said to an editor of ours, ‘But we don’t support a White Fashion Designers of America.’    He replied, ‘Yes we do. It’s called New York Fashion […]

Read more