Welcoming ‘techfashion’ at W-41
After assistant fashion editor Bronwyn Williams, intern Alice Palmer and I attended the trends’ presentations at Massey University yesterday (which were, incidentally, impressive), it was interesting to see this Dutch label, W-41, embracing another emerging trend: that of combining technology with fashion. At least one group of students touched on this, and seeing it in […]
A Long Term Relationship with hair
Given the long hair trend is back in a big way, it was refreshing to learn of a new Clairol product especially geared to it. Herbal Essences Long Term Relationship has higher conditioning levels, which should guard against damage better. Not bad for a mass-market brand, with shampoo, conditioner and treatment mask. There’s a red […]
Where have all the chat rooms gone?
[Cross-posted] One of the topics raised by Summer Rayne Oakes, author of Style, Naturally and a scientist and strategist in her own right—not to mention Lucire’s editor-at-large—was why chat rooms fell out of favour this century. During the last week, Summer Rayne and I had plenty of good chats, but this is probably one […]
Five days in New Zealand with Summer Rayne Oakes
It’s been a wonderful few days chilling out with our ed.-at-large, Summer Rayne Oakes, in Lucire’s home country of New Zealand to promote her book, Style, Naturally. Summer Rayne was out this way to attend Greenfest in Brisbane, Queensland, and decided that she should venture to New Zealand to see us and to give […]
Volvo and Vattenfall plan plug-in hybrid, using sustainable electricity
Plug-in hybrids are getting a lot of news lately, and Volvo is the latest to make an announcement. Teaming up with Swedish energy company Vattenfall, the car maker plans a 2012 plug-in hybrid. Vattenfall itself plans to generate the electricity sustainably. The companies say that the plug-in hybrids would cost €3 per 100 km […]
Azra Duliman is Miss Sweden 2009
Azra Duliman is the new Miss Sweden 2009, crowned on May 15 at the Scandinavian Congress of Entrepreneurship and Innovation. Duliman is a 23-year‐old law student from Stockholm, with experience from working with young immigrants and engaged in human rights. She has a multicultural background, and said she would take the opportunity to spread […]
Twitter ratios of the rich, famous or arrogant
[Cross-posted] If a Twitter presence is de rigueur in 2009, then who is using it as a tool for generating dialogue and connecting with stakeholders? A few weeks back, I posted my top 10 reasons for following someone on Twitter. While not everyone agreed with the 10, I dare say that the majority struck […]
Denmark launches clothing with high UV protection
On April 28, Kræftens Bekæmpelse (the Danish Cancer Society) launched a campaign against skin cancer, opened by Crown Princess Mary. Danish designers have created a fashion range high in UV protection made with sustainable materials. The clothes have been tested for ultraviolet radiation with the UV-801 test at the Institute of Technology, Denmark. The video […]
You’ll be wanting Kate Sylvester this summer
Drawing inspiration from hiking in the wilderness—the Routeburn, to be precise—Kate Sylvester’s summer 2010 collection was en route to adventure and discovery. While the clothing was all gorgeous and very wearable, the accessories were what we were all crowing about. Explorer backpacks glowed vibrantly in primary coloured silks, and Doc Marten boots were customized […]
Held off-site in a cavernous warehouse in Waterloo, Ellery had us waiting outside in the cold and crowding the street for an hour and a half. Thoughtfully, handsome waiters were sent out bearing trays of Absolut vodka cocktails to keep us entertained. The collection was full of detail and featured near-knicker-exposing skirt lengths, strong […]
