Sponsored video: Unwind and just “be” in Okinawa
A Lucire special promotion When we talk about ‘going on holiday’, we often want to tune out where there’s tranquillity, away from the rat-race and anything that reminds us of the stresses of daily life. Okinawa, the southernmost prefecture of Japan, sees itself as one of those places where you can get away from it […]
Sponsored video: Carrera’s Maverick reputation
A Lucire special promotion Eyewear’s one of those categories where it’s hard to differentiate, and if you’re not licensing from a major fashion label, then you have to dig deep. Carrera, the Italian eyewear label, has done just that, hiring Academy Award-winning actor Jared Leto to be its face of its 2016 campaign—and going a […]
Sponsored video: in the spirit of Jurassic World, Energy Online launches its latest spot
Energy Online has launched a sequel to its viral video from 2015, which showed door-to-door power company salespeople get scared off by an angry door-knocker. The message from the Genesis Energy brand is that door-knocking is so 20th-century, and it’s far easier and less threatening if you went to a website to make up […]
Sponsored video: Chris Fonseca breaks barriers, with Smirnoff Ice Electric
Via Chris Fonseca, on Instagram We love ideas that challenge convention (otherwise this title wouldn’t exist), and Chris Fonseca’s work does just that. He’s a dancer, choreographer and dance instructor who happens to be profoundly deaf after suffering meningitis as a child. But that didn’t stop Fonseca from developing a love of dance, and […]
Sponsored video: Louis Cole looks at Nestlé’s sustainable cocoa harvesting for Kit-Kat
A Lucire special promotion Louis Cole, the man behind Fun for Louis, has over 1·7 million followers on his YouTube channel, making daily vlogs about his travels around the world. He’s built up that following without mass media: it’s all through clever content that people want to watch. When you combine Cole with international […]
Sponsored video: Lynx encourages men to find their magic
A Lucire special promotion Lynx (and Axe, depending on where you’re reading this) had used ‘The Lynx effect’ tagline for years, a marketing strategy that was right for an earlier lad culture. But as Lynx launches a more sophisticated range of grooming products for men, and as the ideas of masculinity shift in society, it’s […]
Sponsored video: TheTrendSpotter.net and Chandon get spontaneous
A Lucire special promotion We’ve often believed in being spontaneous ourselves, so it’s great to see Chandon express this very notion in its latest campaign, starring Dasha and Colin Gold of TheTrendSpotter.net. It’s a wonderful three-minute slice of life into the couple’s journeys around the world as they cover fashion event after fashion event, filmed […]
Sponsored video: Dublin, second best means first in experiences
A Lucire special promotion Elyse Glickman The World Travel Awards are the “Oscars” of tourism, and leading the honours for Europe’s leading city break destination was Genève. Meanwhile, Sydney was named the World’s Friendliest City. But trust the Irish to heavily promote the fact that Dublin came second on both counts. Dublin is home […]
Sponsored video: M&S’s The Art of reminds us that it gets fashion, better than ever before
Once Marks and Spencer, M&S has become a global brand, and as you travel, you can find its logo miles away from its origins in Leeds. And with September comes a new campaign, The Art of, which shows just how M&S has its finger on the pulse of the latest fashion. This high-impact campaign […]
Sponsored video: go behind the scenes at New York Fashion Week with TRESemmé
You’ll have seen our New York Fashion Week reports, with a big post-event and print-edition recap from Lola Cristall. As the Fashion Week that we’ve covered the longest (since February 1999), we’ve watched the companies behind the scenes change, but there’s one that has been there for 15 consecutive seasons now, and that’s TRESemmé. […]
