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March 2, 2009

Elizabeth Banks is L’Oréal Paris’s latest spokeswoman

Lucire staff/11.32

New L'Oréal spokeswoman Elizabeth Banks and Paul Rudd in Role Models
Above: Elizabeth Banks with Paul Rudd in a popular scene from Role Models.

Our words last year: Elizabeth Banks is the it girl of 2008–9. It seems L’Oréal Paris agrees, with footage of Banks’s first TVC for the French cosmetics giant hitting the press today. Last October, Lucire promoted Zack and Miri Make a Porno, one of Banks’s films, one of four in which she starred (the others being W, Role Models and Meet Dave).

PS.: Watch our footage here.

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