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Companies behind Wellington label Starfish appoint liquidators

Filed by Lucire staff/May 10, 2013/4.20

Above From Starfish’s heyday: the summer 2010–11 collection, Free Radical.

The companies behind Starfish have appointed liquidators, according to public notices placed in metropolitan newspapers today.
   Both Starfish Retail Ltd. and Starfish Wholesale Ltd. went into liquidation as of May 8, with creditors expected to make their claims with Price Waterhouse Coopers in Wellington, New Zealand by June 12.
   Starfish has had a long history in Wellington, and is one of the labels most closely identified with the city. Founded by sisters Laurie and Miriam Foon, initially selling out of the boot of their car, the company soon became known for its commitment to corporate social responsibility and the environment.
   Laurie Foon was Lucire’s first feature interviewee in 1997, at a time when Starfish was behind a movement to stop the city motorway bypass. It was one of many social causes that the company stood behind in its 20-year history.
   The companies that are in liquidation now were incorporated the year after, though the label itself started in 1993.
   Starfish also launched a more premium label, Laurie Foon, in the 2000s.
   Its fashion consistently ranked among this magazine’s picks for each season, and was a highlight of New Zealand Fashion Week for Lucire fashion editor Sopheak Seng.
   Alongside Untouched World, Starfish was highlighted in Summer Rayne Oakes’s international guide to eco-fashion, Style, Naturally.
   Throughout its history, Starfish remained passionate about the environment and stayed true to its ethos. On principle, it resisted offshore manufacturing when many of its rivals opted for cheap labour.
   Starfish’s liquidation follows the closure of long-time label Ashley Fogel and another highly regarded Wellington brand, Alexandra Owen.

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