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Pandora launches Hearts of Today programme to reward charitable causes

Filed by Lucire staff/July 29, 2014/11.23

Scott McDermott

In true Scandinavian fashion, jewellery brand Pandora continues to be engaged in corporate social responsibility, launching its Hearts of Today programme on Monday.
   Pandora plans to support charitable causes, beyond the ones it is already engaged in now, such as those for breast cancer awareness, and is asking the public to nominate the ones it feels are the most deserving.
   Hearts of Today is for the US only at this point. Pandora has appointed five women who will form the jury that will pick from the public entries, narrowing them down to 20 semifinalists. The public then votes on the top 20, bringing the final number to eight, who will be honoured at a luncheon in November. Each of the eight receives a US$25,000 donation to help their organization.
   The jurors are Penny Abeywardena, human rights advocate; Shaun Robinson, Emmy Award-winning journalist; June Sarpong, philanthropist; Dr Pepper Schwartz, sociologist and author; and Andrea Alvey, member of the Pandora A/S board of directors.
   The jurors will look at health and well-being, community development, and professional and social empowerment, says Pandora.

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