Earlier this month, Bees Blessing launched its new range of all-natural cordials at the Empire in Petone, New Zealand, serving food and drinks, and demonstrating recipes (including lemon honey mojitos, cucumber socks ﬁzz and spiced syrup marinade).
The new range comprises New Zealand’s only honey-sweetened all-natural cordials, says the company, which makes its own pure honey from hives at its 22 ha Kau Whero Farm in the Mangaroa Valley, and sources more from local suppliers.
Offerings include mulled lemon and honey, and strawberry cordial, alongside more traditional fare such as lemon, honey and ginger, cider vinegar and honey, and elderﬂower. To top it off, they are all hand-made.
The family businessâa New Zealand success storyâhas grown from selling honey at local farmers’ markets to innovative marinades, dressings and cordials, free from additives and preservatives, retailing at boutique retailers nationally (such as Commonsense Organics and Moore Wilson in Wellington).
Above Starﬁsh’s Laurie Foon, championing sustainability and living the brand.
As a pioneer in the ﬁeld of ethical business practices and sustainability, it should come as no surprise that New Zealand designer Starﬁsh is the ﬁrst fashion label to win a New Zealand Sustainable Business Award. Appropriately, Starﬁsh director and head designer Laurie Foon has been collaborating with like-minded organizations to bring her show to this yearâs New Zealand Fashion Week catwalk.
Wellingtonâs celebrated eco-fashion label continues on an upward trajectory as Lunatopia, its autumnâwinter 2012 collection, dares to dream big. This ambition can be seen through Starﬁshâs business practices and its ethical choices with their clothes, stores, communications, everyday practices and participation in industry initiatives. Of the choice to secure a range of sponsorship partners who share the dream of sustainable business practices, says Foon, âTwo voices speak louder than one. Weâve learned that the more we share our experiences, the stronger we contribute to raising awareness and action. Together, we believe we can co-create conscious consumer choices in the daily lives of our customers.â
Just as all Starﬁsh garments are entirely and proudly made in New Zealand promoting sustainable fashion, Foon notes, âThe partners we seek are innovative thinkers that have similar ethical values to ourselves. Our partners celebrate with us and contribute their own way. We all understand that being sustainable, or producing with an ethical focus, is fundamental to doing business in the future.â For New Zealand Fashion Week, Starﬁsh has carefully selected its major partners to be the Body Shop, Electrolux, Powershop and Project Crimson.
The Body Shop will be using its brand new line, Extra Virgin Minerals make-up, made with 100 per cent mineral pigments and 100 per cent Community Fair Trade cold pressed extra virgin olive oil, to create a fresh and ﬂawless complexion on the Starﬁsh models.
Foon, who as a young woman was profoundly inﬂuenced by the Body Shop founder Dame Anita Roddick, says, âIâm still in complete awe that Starﬁsh and the Body Shop are working together to build a strong partnership. It is really beﬁtting that the Body Shop will be providing our make-up look at New Zealand Fashion Week, and that together we can show people that you can still have great style while making ethical choices.â
Electrolux, a company that raises public awareness about the plastic waste that ﬁlls our oceans by gathering plastic debris from vulnerable marine habitats and produces limited edition vacuums out of it, has engaged with Starﬁsh with its colourful and compelling Vac from the Sea campaign. Laurie Foon and her design team will create a Vac from the Sea cover, as well as distinctive pieces of jewellery using recycled plastic and Electrolux technologies.
Powershop, a company which allows consumers a choice in which brand of power they use, is actively tracking the power usage of the Starﬁsh show at New Zealand Fashion Week and will then offset the carbon consumed. Starﬁsh is collaborating with Powershop in order to encourage people to manage and reduce their electricity usage.
Powershop will purchase a Gold Standard carbon offset for Starﬁsh, certifying that the emission reduction has occurred and the carbon offset has been retired.
Project Crimson, a trust that aims to protect and restore pohutukawa and rata trees in New Zealand, is teaming up with Starﬁsh for the third time to create a limited-edition fundraising T-shirt for the summer. All proﬁts earned from the sales will go towards protecting the trees. Of the partnership with Project Crimson, Foon says, ‘This year weâve added a special touch by inviting New Zealand renowned artist Shona Moller to join the partnership. Titled Pride, these distinctive New Zealand made T-shirts will be launched immediately following the Starﬁsh show.â Lunatopia will be presented at New Zealand Fashion Week on Tuesday, August 30 at
5 p.m. in Shed 2 of Aucklandâs new Viaduct Events Centre. Starﬁsh will also participate in the Merino Show on Friday, September 2 at 1 p.m. in the Westpac Shed.âSabine Ernest
US eco-fashion label EcoSkin, founded by Sandy Skinner, has delivered collections for a few yearsâand has now found an exclusive UK distributor, Kailique.
EcoSkin is best known for pioneering the use of Sorona corn, a polymeric ﬁbre manufactured by du Pont in an environmentally sound way. The company claims that Sorona production requires 30 per cent less energy and results in reduced greenhouse gas emissions.
Its other materials include organic cotton, bamboo and tencil knit fabrics.
Its supporters include Amy Smart, Charlize Theron, Christina Applegate and Emily Deschanel.
UK prices begin as low as ÂŁ35 for the Pufﬁn bamboo cami top, and reach to ÂŁ150 for the Hematite maxi bamboo knit dress, shown at top.
In April 2009, Louis Vuitton installed three beehives on the roof of its Parisian HQ on the rue de Pont Neuf. Its ﬁrst batch of honey is now ready for spring, celebrated through creative displays at many of its store windows worldwide till May.
It is a nod to biodiversity. As Louis Vuitton tells it: â35 per cent of food resources in
the world are insured by nectar- and pollen-gathering insects.’
Through 2010, 200,000 bees gathered 75 kg of nectar for Louis Vuitton.
The honey won’t be sold: it will be given to friends and family of the company.
The Jojoba Company’s natural skin care range, based on pure Australian jojoba, will be released through pharmacies in New Zealand in February.
Pure Golden Jojoba, the hero product of the range, is said to nourish and moisturize skin ‘remarkably close to our body’s naturally produced sebum that skin instantly accepts and absorbs it,’ according to the company. It can be used as a moisturizer, make-up remover, or massage oil.
Two sizes are available: 30 ml and 85 ml, at NZ$24Â·90 and NZ$33Â·90 respectively.
Jojoba plants are carbon negative: each hectare as grown in Australia absorbs 1Â·66 tonnes of carbon from the atmosphere, says the company.