Lucire
The global fashion magazine April 26, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

The people of Lucire

June 23, 2022/13.11

In another entry for our 25th anniversary, Jack Yan recalls some of the people who helped get us to this milestone […]

Read more



A 25th anniversary retrospective: leading up to Lucire’s launch in 1997

June 2, 2022/3.28

Above: Lucire’s holding page, as archived by the Internet Archive on October 17, 1997. There was no semicolon in JY&A Media; this appears to have been a bug from the Archive’s spider, as explained here.   Normally, I wouldn’t be browsing the Internet Archive for old Lucire pages, especially as I have all of them […]

Read more



Panos Papadopoulos launches his autobiography in Stockholm

June 1, 2022/14.26

  There’s no FOMO like the one you get when a book you’ve worked on for 10 months is launched—and your schedule (and, as it turned out, the ’flu), prevents you from attending the party on the other side of the world. But fortunately one of my best friends, Stefan Engeseth, attended in my place […]

Read more



Stefan Engeseth gives away his book, One, in the interests of peace

April 15, 2022/12.37

  I always thought One: a Consumer Revolution for Business was one of Stefan Engeseth’s best books, if not the best. He recently posted on Linkedin: ‘readers have told me that the book can lead to a better understanding of people and society (which can end wars).’ In the interests of peace, he thought he’d […]

Read more



New book steers readers through the world of haute and luxury brands

April 7, 2022/1.28

  Already named one of the top branding books of 2021 by The Branding Journal, Philippe Mihailovich and Caroline Taylor’s Haute ‘Luxury’ Branding: the High Luxury Pyramid has appeared in a US English edition, fresh for 2022. Lucire publisher Jack Yan authored the foreword. Mihailovich had been a long-time member of Medinge Group, which Yan […]

Read more



Brands need special spaces in the metaverse, rather than mixing it with everyone

March 30, 2022/12.05

There were three stories in Lucire during March on virtual worlds. First, Riveka Thevendran took us into gaming fashion with a brief journey into its history, for a feature originally published in print. Secondly, DeepBrain announced that Chinese state TV channel CCTV will have an AI anchor. And thirdly, Kate Moss now has an avatar […]

Read more



Publisher’s picks: a selection of our favourite Lucire print covers

March 11, 2022/20.21

With our 25th anniversary, I’ve been wanting to look back through some of our shoots. Originally I had the idea of looking back at our favourite photographers, but that proved impossible, as there are so many styles and approaches that we can’t fairly rank one above another. In the overwhelming majority of cases, we’ve loved […]

Read more