Premier Swiss watch brand Tissot has renewed its contract with its brand ambassador, racing star Danica Patrick.
She endeared herself to the world when she made history by becoming the ?rst woman to win a race in the sport of US open-wheeled racing by clinching her victory in the Japan 300.
In 2005, Patrick became the ?rst female US “ambassador” for Tissot.
In anticipation of the Indy 500 and to pay homage to Danica, the watch company will sign a two-year contract extension with the IndyCar Series star on May 16, 2008.
The marketing campaign will continue to feature Danica’s image in all stores that carry Tissot products, print ads and billboards.
The Tissot PRC 100 Danica Patrick Limited Edition watch will start selling this month at authorized Tissot retailers nationwide for $795.
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