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H&M opens in Harajuku, shows Comme des Garçons collaboration


November 9, 2008/1.21

H&M's new store at Harajuku, Tokyo
With the Japanese economy at risk of deflation, it’s probably not a bad time to open a retail store that specializes in low prices. H&M’s new store in Harajuku, Tokyo, opened yesterday and was one of two that showed the Swedish brand’s latest designer collaboration—this time, with one of Japan’s own: Rei Kawakubo of Comme des Garçons. We have pictures from the launch and the first day’s shopping here.;

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branding / culture / design / fashion / globalization / Lucire / Sweden
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