Above The San Pellegrino–Bulgari bottle celebrating the Grand Palais exhibition, and the new San Pellegrino Sparkles with Bulgari bottle.
San Pellegrino has now brought its limited-edition Bulgari-designed bottle, San Pellegrino Sparkles with Bulgari, to the antipodes.
It’s a celebration of the 125th anniversary of Bulgari, which Lucire covered in December when the company showed at the Grand Palais. However, it differs from the Grand Palais bottle launched in Europe earlier in the year.
This time, Bulgari took a c. 1965 yellow gold necklace design and had it adorn the bottle label. The necklace features brilliant cut diamonds, cabochon emeralds, amethysts and turquoises.
The Bulgari bottle is San Pellegrino’s second initiative under its S. Pellegrino Meets Italian Talents project. The previous collaborator was Missoni.
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I wonder when Bvlgari will co-brand with Tampax.