The US will vote on internet censorship: why this will matter to many of you
How appropriate that the 2,000th entry in the ‘Insider’ section of the Lucire website would be devoted to something very important to the internet. On January 24, the US will vote on internet censorship, despite the opposition of the majority of American citizens, with the Protect-IP Act (PIPA) in the Senate and the Stop […]
Burberry focuses online for autumn–winter 2012–13 menswear, retailing immediately after show
Burberry Prorsum has put the outerwear and bags from its autumn–winter 2012–13 menswear range on sale at its website, right after showing it at Milano on January 14. The offer is limited: it will only be on sale for one week—till the 21st—for delivery in eight weeks. It is part of an internet-based […]
One Tweet, and media speculate Britney Spears is engaged again
Amazing how one Twitter post has the world’s media speculating that Britney Spears has become engaged to her former agent, Jason Trawick. The Tweet read, ‘OMG. Last night Jason surprised me with the one gift I’ve been waiting for. Can’t wait to show you! SO SO SO excited!!!! Xxo’. A later one six hours […]
MAC and Lady Gaga reveal unique dress promoting Viva Glam and Aids Fund
Top Lady Gaga film clip directed by Ruth Hogben for the MAC Viva Glam social awareness campaign. Above Lady Gaga in the dress designed by Nicola Formichetti for the Viva Glam social awareness campaign. MAC has premièred a promotional film for the MAC Aids Fund, starring Lady Gaga, featuring a one-of-a-kind dress, dubbed ‘The Masterpiece’, […]
Snapr’s Capture the Flag game shows off New Zealand, provides players special deals
Snapr, whom Lucire readers might remember gave real-time cellphone photos during New York Fashion Week a few seasons ago, is launching another fun initiative, called Capture the Flag. This photo-sharing game for Iphone, Android and other web-enabled phones, sees people join tribes, “capturing the flag” at various locations by taking photos and checking them in. […]
Lacoste Live takes campaign to Berlin
A Lucire special promotion The Lacoste Live campaigns, which some readers will have seen on this site, has shifted to another cool location for autumn–winter 2011–12: Berlin. Lacoste Live—or L!ve, to use the brand’s own moniker—is the company’s youth-oriented line, and was characterized in its first season with photography by American photographer Mark Hunter, […]
Adriana Lima launches Victoria’s Secret’s Showstopper bra in NYC
Jamie McCarthy Victoria’s Secret unveiled Tuesday a new bra collection called the Showstopper. The company says the range is ‘designed to help women show nothing but their shape. ‘This new range of bras is light, smooth and sexy with padding technology that provides no-show coverage where women need it the most. With super-soft fabrication, […]
Gap releases online campaign for 1969 denim line
Gap’s 1969: LA and Beyond fall 2011 campaign has cast real people, and will be based primarily online, with national magazines and point-of-sale media as supporting media, says the company. Gap’s 1969 studio, creating the company’s denim line, is the first to get a treatment by the company’s marketing department to highlight ‘what’s different […]
Kathryn Wilson opens doors to 3,000 guests for her Fashion Week show
On Friday, September 2, Kathryn Wilson will be showing for the second time at the 2011 New Zealand Fashion Week. Unlike last year’s début where 1,000 guests from the fashion industry were invited as a thank-you for their support, this time around the doors are open to 3,000 shoe-obsessed members of the public to view […]
David and Victoria Beckham show off Harper Seven, as her name is explained
David and Victoria Beckham On the day we posted news of David and Victoria Beckham’s daughter’s birth, a lot of readers’ interests were piqued. And some were interested in just how the youngest member of the Beckham brood got her name. It’s as many had guessed, now confirmed by David Beckham: Harper Seven Beckham […]
