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Beyoncé launches her fashion line in to gaming

Filed by Lucire staff/March 2, 2010/8.38

Nintendo knows how to engage the tech-savvy, as the idea of having an online fashion store as part of a gaming environment steadily becomes mainstream. Those who own its Style Savvy game for the DS can, as of March 1, access fashions from Deréon, the fashion line created by Beyoncé and her mother, Tina Knowles.
   Players with internet access can choose from five real-life designs for the clientèle in the game. Below are an interview with Beyoncé and some behind-the-scenes footage.

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