latest news   fashion   beauty   living   volante   print   tv
  home   community   license   contact


Beyoncé teases her Mrs Carter Show World Tour

Filed by Lucire staff/April 24, 2013/10.39

April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here

H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips.
   A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence of its creative director Donald Schneider, H&M had connected itself successfully to major music acts. First it was Lana Del Rey, and now it has tied in with Beyoncé’s latest world tour.
   The campaign features ‘Beyoncé as Mrs Carter in H&M’, and now Beyoncé has revealed more details of the tour itself.
   The video shows her in multiple costume changes, including glittering catsuits, as well as scenes atop a piano and flying on a trapeze. She performs ‘Halo’, ‘Run the World (Girls)’ and ‘Love on Top’.
   Sixty-one shows are planned for Europe and North America (detailed on her website, along with ticket purchase links), so the ‘world’ aspect of the tour is not entirely accurate. Beyoncé’s promotional team is offering tour exclusives, ticket pre-sales and VIP packages as part of the tour for those who wish to provide their personal details to join her ‘Beyhive’ blog.

Also in Lucire’s news section


Get more from Lucire

Our latest issue

Lucire 43
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram