The global fashion magazine April 18, 2024 
Out now: Lucire issue 48, with free shipping for UK and US


The global Zeitgeist


July 31, 2008/9.29

A recurring theme at Lucire is studying the international Zeitgeist. Being a magazine with its roots on the internet, rather than print, we have always looked at trends from a global perspective, rather than individual, local ones. Today: how different are the trends at, say, Hennes & Mauritz and antipodean retailer Max? Once again, we think there’s a prevailing global mood, typi?ed this season by ?oral prints and blue–greys. And then there are those exceptions—Max has a splash more colour with its Amaryllis print dress (NZ$129) and suede peep toe shoe (NZ$139).

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Filed by Lucire staff

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