French actress Vanessa Paradis is the face of Conscious at H&M, the environmentally conscious label sold by the Swedish retail giant, for spring 2013.
The new campaign coincides with Conscious’s garment collection programme announced last December, where customers can bring in unwanted items for recycling. For each bag, they can receive an H&M voucher, with a limit of two bags per customer per day.
Paradis wears a ruffled-edged yellow sundress, and a zip-up utility jacket and botanical print trousers, highlighting Conscious’s stylish, on-trend looks.
H&M describes its spring collection as ‘optimistic’ and ‘romantic’. There are also accessories such as ankle-strap heels, and the collection is entirely made of sustainable materials, including organic cotton, recycled polyester, and Tencel.
There are also Conscious men’s and children’s collections.
Paradis says in the H&M release: ‘I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.’
Before her split from actor Johnny Depp last June, Paradis was announced as the face of Chanel lipsticks.