Lucire

Lucire: News

Share 


«
»


August 27, 2013

Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into #MyLondon

Lucire staff/12.19

Pin It

A Lucire special promotion

Pernod Ricard knows its markets, and Beefeater Gin, the international premium gin, has one asset that its competitors don’t: it really is distilled in London.
   With London often seeing itself as the capital of cool—its Fashion Week, for instance, takes up more pages in Lucire’s print editions than our usual mainstay of New York—it’s no surprise that Beefeater chooses to tap in to its home town with a new campaign called #MyLondon (complete with hashtag).
   It’s not just a campaign, but a limited-edition bottle celebrating its London home, and the opening of a visitor centre later this year. To make things really pop, Beefeater has collaborated with Central St Martins, known for turning out some of Britain’s best fashion design talents (the late Alexander McQueen, Stella McCartney, John Galliano and Matthew Williamson are among its alumni).
   The original #MyLondon competition ended last November with a giant laser projection in Covent Garden. Thousands of Londoners, as well as Central St Martins College students, shared what their city meant to them through their favourite photographs. These were gathered via Beefeater’s website, and the best were selected by a panel of judges, to feature on the limited-edition bottle.
   The bottle features 2,200 photographs fetauring everything from everyday life scenes (graffiti on walls to deck chairs) to more recognizable iconic images (double-decker buses and London landmarks). Beefeater has gone for authenticity rather than stereotype, creating a limited-edition bottle that Londoners themselves can be proud of. After all, no destination brand survives without being true to its people, and Beefeater knows, too, that its own brand is tied intimately with its base.


This video has been sponsored by Pernod Ricard and Beefeater Gin

Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Delicious Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Digg Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Facebook Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Fark Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Google+ Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on LinkedIn Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Newsvine Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Orkut Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Pinterest Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on reddit Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on StumbleUpon Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Twitter Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on vk.com Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Add to Bookmarks Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Email Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Print Friendly

 

Get more from Lucire

Our latest issue

Lucire 31
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram