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Miss Universe 2010 Ximena Navarrete is L’Oréal Paris’s new face

Filed by Lucire staff/February 14, 2011/4.00

L’Oréal Paris has announced that Jimena ‘Ximena’ Navarrete, 22, the reigning Miss Universe, is its new face.
   Of Mexican origin, Navarrete follows in the footsteps of Cheryl Cole, Jennifer López, Beyoncé Knowles, Gwen Stefani, Scarlett Johansson and Aishwarya Rai.
   While not the first L’Oréal Paris spokesmodel of Latin American extraction, Navarrete helps boost the brand’s profile in that region.
   Navarrete was originally crowned Nuestra Belleza México in 2009, which entitled her to enter the Miss Universe competition in 2010.
   Earlier Miss Universes and Miss Worlds have won endorsement contracts.
   Miss Universe 2004 Jennifer Hawkins was offered in 2006 the contract to be the spokeswoman for Myer, an Australian department store chain. The four-year contract was renewed, early, in 2009 for another four years.
   Maju Mantilla, Miss World 2004, was offered a contract with Pantene last year, and can be seen in commercials in South America (see below).
   Former Miss Universe, Lorraine Downes, 46, was strict about which brands to endorse, choosing to put on her skin only what has been proven to be 100 per cent natural.
   The 1983 title-holder is currently the spokeswoman for New Zealand brand Living Nature.
   She commented, ‘I looked around the world and discovered there was only a handful of truly natural brands, one of which was Living Nature, from my homeland.’

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