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May 27, 2016

Brooklyn Decker stars in new video for Chrysler Pacifica minivan, alongside the ‘PacifiKids’

Lucire staff/21.51

Former Lucire model Brooklyn Decker, now better known for her role in Netflix’s Grace and Frankie, stars in Chrysler’s new campaign for its 2017 Pacifica minivan.
   The campaign sees Decker along with the ‘PacifiKids’, Miles (aged 11), Izzy (10) and Harper (8), explain the new model to her, which is Fiat Chrysler’s replacement for both the Chrysler Town & Country and Dodge Grand Caravan (the latter remains in production for the time being).
   A series of videos will début in advance of the US Memorial Day weekend on Facebook, according to the company. The first video can be found here.
   The PacifiKids understand technology in the way modern children can, and take the viewer through features such as the Pacifica’s tri-pane panoramic sunroof and voice-activated infotainment system.
   Decker is a new mother, having given birth to a boy on September 30, 2015.
   The Pacifica is reputed to be the best in class, keeping Fiat Chrysler ahead in the large MPV segment which it created back in the 1980s.
   Fiat Chrysler says there are two additional videos featuring the PacifiKids. The campaign was created with Chrysler’s social media agency, Society.

May 23, 2016

Lily-Rose Depp announced as face of Chanel No. 5 l’Eau

Lucire staff/11.14



Chanel/Getty Images

Of all the celebs that Chanel could have talked up during the Festival de Cannes, only two appeared on our radar: Gaspard Ulliel and Lily-Rose Depp. It wasn’t that big a surprise that the teenager has been announced as the new face of Chanel No. 5 l’Eau, a new fragrance created by Olivier Polge.
   Depp, 16, is the daughter of Johnny Depp and Vanessa Paradis, and is already the face of the Chanel Pearl eyewear collection launched last September.
   She had already been spotted at Cannes on the 13th for the release of La danseuse (The Dancer), in which she appears, kitted out in Chanel, wearing a black silk bustier dress from its autumn–winter 2016–17 prêt-à-porter collection and shoes from the brand; her make-up was exclusively Chanel as well.
   The announcement from Chanel came at the same time Depp released it on her Instagram, telling the world, ‘I’m so excited to announce that I am the face of the new Chanel Number 5 L’EAU!’
   The new campaign will break in the autumn and will be directed by Johan Renck.
   Other than La danseuse, directed by Stéphanie Di Giusto, Depp will star in two other films: Yoga Hosers, directed by Kevin Smith; and Planetarium directed by Rebecca Zlotowski.
   Paradis has helmed her share of advertising campaigns, including for H&M’s Conscious Collection, and Chanel itself.

May 18, 2016

Sonam Kapoor outshines celebs on Cannes’ day 6; Xiao Wen Ju, Lena Meyer-Landrut, Grażyna Torbicka show global style

Lucire staff/14.59




Stephane Cardinale/Corbis; Venturelli; Andreas Rentz

Sonam Kapoor chose a Ralph & Russo column gown with a feathered cape and train for day 6 on the red carpet at the Festival de Cannes, for the première of Loving. Once again, L’Oréal Paris make-up artists went for a natural look for Kapoor, with the Superstar mascara (in Red Carpet), the Super Liner (in So Couture) and the Cushion Nude Magique foundation in Porcelaine: if you look good in it, why change it? They varied her L’Oréal Paris Color Riche eye-shadow to a Lilas Chéri shade, while the lipstick was another natural Color Riche shade, no. 231. Her jewellery was from Bulgari Haute Joaillerie, with a necklace comprising 16 diamonds.
   Fellow ambassador Xiao Wen Ju (appearing for the French cosmetics’ giant for the first time) wore a cobalt blue Azzedine Alaïa dress with transparent effects, and excitedly told her 200,000 Instagram followers about the experience; German singer Lena Meyer-Landrut wore Yves Saint Laurent to the première and showed a lot of thigh; and actress Grażyna Torbicka wore a stylish gown by Tomasza Ossoliński. La La Anthony wore a Gauri & Nainika gown with a de Grisogono Melody of Colours ring.









May 5, 2016

Ashley Graham, Amanda Bingson and others lead Swimsuitsforall campaign encouraging body positivity

Lucire staff/13.40


Russell James

Online retailer Swimsuitsforall, which specializes in superior, well fitting swimwear for curvy women, has launched its summer campaign, hashtagged #MySwimBody.
   Modelled by Sports Illustrated 2016 Swimsuit Issue cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and mother Jessica Lavoie, and professional athlete and Olympian Amanda Bingson, the campaign kicks off with a video, designed to make women feel empowered, removing the dread many feel when shopping for swimwear.
   Swimsuitsforall wants to encourage women to share a photo of themselves on social media with the #MySwimBody hashtag, proudly showing off their curves, challenge a friend to do the same—with the aim of having 10,000 women take up the cause, regardless of their shape, age or size.
   Graham said in a release, ‘I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same.
   ‘Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.’
   ‘This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,’ said Moshe Laniado, CEO and president of Swimsuitsforall. ‘Swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.’

April 16, 2016

Actress Katrin Heß the latest to pose nude for PETA, promoting veganism

Lucire staff/12.46


Marc Rehbeck/PETA


Courtesy Katrin Heß via Instagram

In the spirit of PETA’s earlier campaigns featuring celebrities who would rather go naked than wear fur, German actress Katrin Heß has posed nude to promote a vegan diet.
   Heß has long been public about her love of animals, running a prize draw last year for a rescue dog.
   Last week, Heß teased fans on her Facebook and Instagram, saying that she would be posing for PETA Deutschland. The German arm of the worldwide anti-animal cruelty group revealed her promotional image today.
   Heß said, ‘My choice to be vegan is not a trend, but a conscious decision for me and my love of animals. Since I do not eat animal products any more, I look at my surroundings very differently. For example, I finally understand that not only dogs, but cows and pigs, are sentient individuals … Every animal has the right to a happy and full life.’
   PETA Deutschland notes that 800 million animals are slaughtered or die in Germany alone for the meat, dairy and egg industries, and thousands of millions of fish suffocate on the decks of fishing boats or are crushed in nets.
   It refers German visitors to its Veganstart website, www.veganstart.de.
   The promotional image was shot by photographer Marc Rehbeck. Make-up was by Emile van Tile, using Paul Mitchell products.
   The shoot’s release, along with a behind-the-scenes video, coincides with the return of Heß in RTL’s Alarm für Cobra 11: die Autobahnpolizei TV show, which celebrated its 20th anniversary in March. It will reach its 300th episode in 2016, although its 291st was promoted as the 300th by the network.
   In anticipation of the anniversary, the network over-enthusiastically removed fan videos that it did not even own from a Facebook group last month, under penalty of perjury.
   Heß joins celebrities such as Christy Turlington, Pamela Anderson, Charlotte Ross, Tamara Ecclestone, Christian Serratos, and Eva Mendes in posing nude for PETA.

April 12, 2016

Rihanna begins eighth week on Billboard Hot 100; Fenty Puma collection nearing release

Lucire staff/9.36



Puma

Rihanna has started the week on a high, as she is now neck in neck with the Beatles for the number of weeks spent at number one, thanks to her song ‘Work’, featuring Drake. It is her eighth week on the Billboard Hot 100.
   At the same time, her newest Fenty Puma by Rihanna collection (hashtagged #FentyxPuma) becomes available this month, after its début at New York Fashion Week. Rihanna serves not only as a brand ambassador but as a creative director for the brand. The collection takes its inspiration from Japanese street culture and fashion.
   The singer has previewed some of the offerings from the Fenty Puma by Rihanna collection on her website, noting the availability of the fur slide on April 22.
   Her chart-topping success now puts her ahead of icons such as Michael Jackson, while she rivals the Fab Four and Mariah Carey.
   Rihanna had Tweeted on April 4 about her seventh week on the Hot 100, crediting her faith for her success, something she has never been shy about doing.

February 16, 2016

Bulgari celebrates its history in film at Berlinale: Emilia Schüle, Eva Padberg, Mina Tander among guests

Lucire staff/23.32



Franziska Krug

Bulgari hosted an exclusive party on Valentine’s Day for the Berlinale at the Hotel Noir in Berlin-Mitte, hosted by its managing director Sandra Mohsni and German brand ambassador Princess Lilly zu Sayn-Wittgenstein-Berleburg.
   The party showed off Bulgari’s involvement in film and exhibited some of its iconic jewellery pieces.
   Guests included Iris Berben, Jürgen Vogel, Mina Tander, Marie Bäumer, Annie Mosebach and Tom Schilling, Mousse T., Marie Nasemann, Emilia Schüle, Eva Padberg, Hans Reiner Schröder, Jessica Schwarz, Sara Nuru, Lelio Gavazza, Julia Dietze, Sanny van Heteren, and Karoline Schuch.
   Ali from Tiefschwarz and Bonnie from Musique Couture performed the DJ set. Diageo created drinks for the event, while guests were ferried in BMW limousines.
   Bulgari celebrated its Serpenti motif, which originated in the 1940s, showing a bracelet watch and a necklace from the 1960s at the event. Elizabeth Taylor was one of its wearers, her watch featuring a head encrusted by marquise and brilliant-cut diamonds with emerald eyes. Two brooches with cabochon emeralds and sapphires featured the shield shape, favoured by Anita Ekberg. A parure with necklace and earrings in gold and platinum with rubies, emeralds, sapphires and diamonds dating from 1959 was also shown—the company notes that this was revolutionary in an age when single-coloured stones were paired with diamonds. This was, it noted, favoured by Claudia Cardinale, among others.
   Guests were encouraged to hashtag their photographs #bulgariberlinale. Bulgari donated funds to Save the Children following the event.














Franziska Krug

February 9, 2016

Brancott Estate and BlueChilli offer A$35,000 prize for the best, most innovative wine idea

Lucire staff/9.49

From February 4 to March 6, Brancott Estate and BlueChilli have teamed up to find the best ideas on how to revolutionize the way people enjoy wine, with a cash prize of A$35,000 on offer.
   Their Winexplorer challenge seeks to find five finalists who have pitched their best ideas for wine through Brancott Estate’s website, brancottestate.com.
   Patrick Materman, Brancott Estate’s chief winemaker, who is also one of the Winexplorer judges, said, ‘When we decided to plant Sauvignon Blanc vines in Marlborough in 1975, we created one of the world’s most popular wine styles and turned New Zealand into one of the world’s premier wine-growing regions. Now we are looking to change the wine world again by identifying ideas that will fundamentally change the way people enjoy wine.
   ‘Whether it’s an idea about how people choose what wine to drink, or how they share that wine with their friends, if it’s big, bold and revolutionary, then we want to hear it.’
   Entrants are invited to submit their ideas via the Brancott Estate site. They must state how they expect their idea to revolutionize the way people enjoy wine, why they believe they are best placed to make their idea successful, and what level of support they need to bring their idea to life. Submitted ideas will be shared on social media, with audiences voting on their favourites. These results will impact on the judging, when the finalists pitch their ideas to judges on April 7.
   The winner will not only take home the cash prize, but BlueChilli will consider their idea for start-up acceleration, and they will have a chance to work with Brancott Estate to commercialize it.
   ‘We’re seeing a significant shift in the way in which companies and entire industries innovate now, where involving customers in the creation process and getting the end user to co-design great solutions is the new norm,’ said Colette Grgić, GM for Innovation at BlueChilli.

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