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Gigi Hadid headlines Reebok #PerfectNever event with Aly Raisman, Lena Dunham, Ruby Rose, Zoë Kravitz, Jessica Mendoza


NEWS by Lucire staff/December 8, 2016/22.19


Fresh from her recognition as model of the year at the British Fashion Awards, Gigi Hadid appeared as the high-profile headliner #PerfectNever Revolution event for Reebok, for whom she is a spokeswoman. Hadid, along with Olympic medal-winning gymnast Aly Raisman, actresses Lena Dunham, Ruby Rose and Zoë Kravitz, joined broadcaster Jessica Mendoza as host in a panel discussion on the notion of perfection, tying in with Reebok’s Be More Human campaign.
   The panel discussed the pressures of perfection and how they combat impossible standards. Originally streamed live, it can be viewed on Reebok’s website, at reebok.com/perfectneverpanel. For those who get redirected because of Reebok’s national websites, it is embedded below instead.
   Hadid said, ‘A lot of people expect us to be perfect, and it’s often the times when we haven’t been perfect that have made us more human and more relatable.
   ‘My Mom always talked about growing in different areas, and I think that’s really important. I think that’s where sports became a really big part of my life, and I learned many ways that you learn from your mistakes that I use in every aspect of my life now.’
   Dunham said, ‘The reason that I started doing my job was to connect with other women, with other people, and to let them know that their flaws, their complexities and their darkness were an important part of who they are. So any time I can engage with something that busts open narratives, traditional narratives, about who women are supposed to be, I’m there.’
   Ruby Rose said, ‘The #PerfectNever campaign resonated with me because I think that it embodies female empowerment and it’s about being authentic to yourself, being true to yourself and being the best that you can be. We are all so unique and if you can’t be true to that and be authentic to who you were born to be, then you are not living the life you deserve.’
   Kravitz said, ‘The #PerfectNever campaign is important to me because I think it’s something we don’t see enough in the world. I think it’s important for women to embrace the fact that we’re not perfect and celebrate that.’
   Mendoza called the event ‘one of the most powerful panels I’ve been on.’
   Inga Stenta, senior director at Reebok, noted, ‘Reebok’s mission is to empower people to be the best versions of themselves not just physically, but mentally and socially.’
   Hannah Jeter, Olivia Culpo and Shanina Shaik also joined the audience at the #PerfectNever Revolution, representing Six: 02.
   Hadid then joined guests in a mass boxing workout with trainer and Gotham Gym owner Rob Piela. To conclude, guests saw an installation where balloons featuring negative ideas turned into positive ones, while social media commentary hashtagged #PerfectNever also featured.

Smooth operator: hair removal with Veet’s Sensitive Precision Beauty Styler


NEWS by Cecilia Xu/November 25, 2016/22.49

Women are often concerned about hair removal on sensitive areas of their body such as their face, which needs more gentle treatment, thus subtracting the option to treat these areas the same way as they would with other parts of their body. Research has shown that ‘Many women feel a stigma about shaving their face, and believed that shaving hair makes it grow back faster and thicker,’ Veet’s senior consumer marketing manager Emma Smith says.
   Veet’s Sensitive Precision Beauty Styler provides the solution to this, as it is super-gentle on the skin, making hair removal on any sensitive areas easy and safe. Gone are the days of needing multiple tools to stay hair and fuzz-free. Veet’s Beauty Styler is an all-in-one portable, handbag-friendly tool developed to provide women with a quick, effective and pain-free hair removal option, handy and easy to use for touch-ups, and effortlessly trimming and shaping facial, underarm and bikini hair.
   To facilitate precise shaping and styling, the Beauty Styler comes with multiple interchangeable heads: these include a two-headed trimmer for optimum eyebrow shaping and miscellaneous facial hair trimming, and a 20 mm trimmer head for underarms and bikini line.
   Veet takes smooth skin to a whole new level with the introduction of the Precision Beauty Styler and is now available from leading supermarkets and pharmacies, RRP NZ$49·99. Veet also invites users to share their successful use of the Precision Beauty Styler on social media, hashtagging #smoothoperator.—Cecilia Xu

#Castmemarc: Marc Jacobs launches global casting call to find the next beauty sensation


NEWS by Cecilia Xu/November 22, 2016/19.42

Could you be the next Marc Jacobs Beauty social media sensation? Marc Jacobs utilizes its famous hashtag #castmemarc once again open to the world, and this time it’s all about beauty.
   Marc Jacobs is a fun, vibrant and youthful brand, encouraging young people to push the boundaries in fashion and beauty. This is what the campaign is all about: to see how their global participants create their own style and become inspired, by anything.
   Applicants over the age of 18 simply need to post a video on Instagram telling Marc what inspires them in beauty and fashion, and why Marc himself should pick them. Don’t forget to add #castmemarc on your videos to be considered. Entries are open until Friday, December 16, 2016 (11.59 p.m. PST).
   In January 2017, 10 finalists will be flown to NYC to record a make-up application video for Marc and his judging panel, where Marc himself will then select three final artists to be apart of the spring 2017 #beautymarc video series. In addition to this, the chosen winners will each receive a year’s supply of Marc Jacobs Beauty products, invitations to all Marc Jacobs influencer events throughout 2017, and a MJ wardrobe and accessories’ allowance.
   Get hash-tagging #castmemarc!—Cecilia Xu

Gigi Hadid dons boxing gloves for second campaign this month: Stuart Weitzman launches Gigi boot


NEWS by Lucire staff/October 25, 2016/23.41


Anna Kooris


Above: Gigi Hadid appears in a new film for Stuart Weitzman, promoting a boot named in her honour.

Gigi Hadid’s been donning boxing gloves a lot this month—first in a promotion for Reebok, where she says she found solace in fitness—and now in a film for Stuart Weitzman, directed by James Franco, shot at Gleason’s Gym in Brooklyn, NY.
   The film, entitled (and presumably hashtagged) #Doitright, promotes the Gigi boot, a new design with a stacked heel, metallic eyelets, duo-toned laces and a detailed collar. The bootie is available in soft croco-calf leather and in two metallics (in iron and copper), retailing exclusively at Stuart Weitzman retailers and websites from US$565. The film is accompanied by a soundtrack by Martin Solveig and Tkay Maidza.
   Unlike the Reebok promos, Hadid wears the Gigi boot in the boxing ring.
   The well known model boxes as part of her fitness regimen. The campaign is being released globally.
   Stuart Weitzman has also committed to build three schools, one each in Ghana, Guatemala and Laos, during the autumn 2016 season.



Cathrine Wessel

Above: Gigi Hadid promotes Reebok.

Victoria Beckham for Target brings designer’s style within easy reach


NEWS by Lucire staff/October 20, 2016/5.14

Target and Victoria Beckham will release a limited-edition spring collaboration, with a line of apparel and accessories for women, girls, toddlers and babies, on sale April 9. Victoria Beckham for Target will be the designer’s first entry into childrenswear.
   At a much lower price than her main line, it brings Beckham’s style within reach of more consumers—not unlike the designer collaborations that took place at Hennes & Mauritz from 2004.
   The range comprises over 200 items in soft pastels, bright colours, and spring prints, in sizes from XS to 3X for women and NB to XL for girls, toddlers and babies.
   Prices will begin as low as US$6 with most items under US$40, says Target, with US$70 at the top end.
   Some items will be available internationally via victoriabeckham.com. The hashtag for social media is #VBxTarget.

Ciara appointed new Revlon face, with campaign commencing October 22


NEWS by Lucire staff/October 19, 2016/23.59



Cindy Ord/Getty Images

Grammy Award-winning singer–songwriter Ciara is the new global brand ambassador for Revlon.
   Revlon president and CEO Fabian Garcia said that Ciara was chosen for her confidence and beauty. She also happens to fit the target market and the company’s ‘Love is on’ positioning: ‘Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.’
   Ciara noted that her name even comes from a Revlon fragrance. A lifelong fan of the brand, she recalled in a release, ‘It was a gift given to my mother from my father, and she fell in love with the scent and the name.’
   Although not mentioned by Revlon, Ciara has a following of nearly 14 million on Facebook, and over 7 million on Twitter, helping with the company’s reach.
   Ciara’s first outing will be promoting Revlon’s 2017 ColorStay Eye and Kiss Balm lines, commencing October 22. She will appear in digital campaigns and at point-of-sale.





Cindy Ord/Getty Images

Clive Owen and Paolo Sorrentino kick off Campari’s ’17 films, replacing its calendar


NEWS by Lucire staff/October 12, 2016/12.42




F. Pizzo

How do you top a series of Campari calendars starring Jessica Alba, Olga Kurylenko, Milla Jovovich, Eva Green or Kate Hudson? For 2017, Campari has instead created a series of online films, the first starring Clive Owen, with a new vignette released each month.
   For Campari, it’s about getting eyeballs, and if online media are more effective, then the evolution of the calendar makes sense. The 2017 Campari Red Diaries celebrate the brand with cocktails each month, captured in short films that tell the stories of how bartenders get their inspirations. The stories will feature on Campari’s YouTube channel.
   The first instalment with Owen, whose presence in promotional films has always given them an A-list appeal (BMW being one of the most famous entries, in 2001 and 2002, and recently revived for 2017), is entitled Killer in Red, and was written and directed by BAFTA-, Golden Globe- and European Film Award-winning director Paolo Sorrentino. Behind-the-scenes photos, released by Campari today, were taken during filming in September. Subsequent parts, telling the stories of 14 bartenders around the world, are being directed by emerging Italian director, Ivan Olita.
   Killer in Red will also be unique in receiving a world première in Roma on January 24.
   In a release, Sorrentino said, ‘Campari is an Italian icon which has garnered global love and attention due to its strong, intrinsic sense of aesthetic and well-defined style—the very same qualities I pride myself on. With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity. Working with Clive was fantastic—his compelling presence and enthusiasm allowed me to create a short film which I hope proves fresh, inspiring and imaginative.’
   Owen added, ‘I was honoured to be chosen to shoot Killer in Red as part of the 2017 Campari Red Diaries campaign, particularly since this year represents the brand’s first foray into the world of cinematography and film. Working with Paolo was a real pleasure.’
   Bob Kunze-Concewitz, CEO of Gruppo Campari, said, ‘The direction taken with this year’s campaign is unique—we have used film for the first time in the brand’s history, to guide fans on an imaginative journey, while also celebrating the flavour complexity and versatility of Campari that too inspires such imaginative recipe creation. The ever-charismatic Clive was the perfect subject to depict Paolo’s intense narrative and we’re very much looking forward to unveiling the full campaign come January.’
   The campaign will be hashtagged both #Campari and #RedDiaries.








F. Pizzo

Doutzen Kroes is new Hunkemöller brand ambassador, with input into her own lingerie collections


NEWS by Bhavana Bhim/September 1, 2016/11.21




Franziska Krug/Getty Images

Lingerie brand Hunkemöller announced at a function on Wednesday at the Hotel de Rome in Berlin that Doutzen Kroes is its new brand ambassador. The collections, which have the international model’s design input, will be called Doutzen’s Stories and will give a glimpse of Kroes and the æsthetic she brings to the brand.
   ‘I’m in the fashion business for quite some time now, but I never had the chance to design my own collection. This is an amazing new opportunity for me and I’m really proud to show the world a bit more about me and my passion for lingerie—through my collection for Hunkemöller,’ said Kroes.
   The collection has a diverse range of looks, including bralettes combined with a high-waist slip, a seductive jumpsuit, a slip dress and a kimono. Together with Zoë Price-Smith, the brand’s design director, Kroes introduced her collection with a living installation at the hotel.
   Besides the guests at the event, fans from around the world could follow the show via a Facebook live stream.
   The event focused around a fashion show, in which the brand released the new collection. Hunkemöller’s CEO Philip Mountford revealed Kroes to the audience with a video, followed by a personal appearance of the model on stage.
   ‘I am delighted that we have secured Doutzen Kroes as our new brand ambassador. Doutzen truly represents our brand values and as one of the top models in the world she will help endorse our brand awareness on an international scale. She is a natural, radiant, beautiful, glamorous and, of course, very sexy woman. Over the next two years we will work with Doutzen to design outstanding brand collaborations,’ said Mountford.
   Alexandra Legro, global marketing and communication director at Hunkemöller presented an interview video about Kroes, introducing the audience to her style and personality (below). ‘We are really proud to have Doutzen joining us as our new Brand Ambassador. Her personality and her passions are going to inspire a whole new direction for our products, our marketing and create some truly unique campaigns,’ said Kroes.
   The event and Kroes’s appointment had been teased on social media and on YouTube.
   The first Doutzen’s Stories collection will be released online on October 27, and heads into retail stores on October 31. Prices vary from €14·99 to €44·99. The collection can be previewed on the Hunkemöller website.Bhavana Bhim



















Franziska Krug/Getty Images; Isa Foltin/Getty Images

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