The Swedish tabloid press has tracked down HRH Princess Madeleine and her new husband, Chris O’Neill, who are honeymooning after a grand Royal Wedding in Stockholm on Saturday.
The Royal Court, wishing to guard the newlyweds’ privacy, had remained silent on their travel plans, but Expressen has published photos taken via a long lens of the couple in the Seychelles.
They are at a private villa which retails for Kr 50,000 per night, says the newspaper. It is also reported that Mr O’Neill kept the destination a secret from his wife, and it was initially known only to him, the King and Queen, and a few select friends.
The venue had been chosen before by the Duke and Duchess of Cambridge and David and Victoria Beckham.
Today, the Princess’s official Facebook page requested privacy after expressing disappointment that photographs had been published.
Writing from her perspective, the message read, ‘We continue to thank everyone for their loving warmth and well wishes regarding our marriage. Sadly, the Swedish tabloid press have taken it upon themselves to destroy our privacy and place private photographs of us in their publications today. The one thing we wish is that, if only for these few days, our privacy can now be respected.’ The photograph above of the couple was published on the page, while supporters continued to wish them well.
Many of our female readers are already sold on ASOS, so it’s great to see the online retailer give the men some consideration.
It’s started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim range—which has over 600 styles—are cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
The first video is a humorous look at how one can become a drummer—with ASOS skinny jeans, of course—while the second, on how to save a football team from relegation, requires ASOS denim shorts.
Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
ASOS says it will reply back to the best challenges, each using a product from its denim line.
The idea behind the humorous campaign is to spark a conversation.
ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judges—with humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOS’s website.
ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.
Updated May 17, 2013 at 12.46 p.m. GMT with videos from Jennifer Keishin Armstrong
In the 36 years since The Mary Tyler Moore Show ended, we’ve had snippets of information here and there: TV specials celebrating various anniversaries, articles when the release of the disappointing Mary & Rhoda TV movie appeared, and retrospectives when Mary Tyler Moore herself was presented with a SAG award. But no one, till now, has put together a tome on how the show was created and its eight-year history.
Jennifer Keishin Armstrong’s Mary and Lou and Rhoda and Ted and All the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic is the best researched book on the topic. Newly released by Simon & Schuster, Armstrong has talked to the surviving members of the cast and crew, including writer Treva Silverman, and producers and creators Allan Burns and James L. Brooks, as well as Moore, Valerie Harper, Gavin MacLeod and others. She has exhaustively researched period articles and even feminist conferences. But don’t expect a laborious effort to get through the 300 pp.: anyone with even a passing interest in television sitcoms, television history in general, recent American history or the media’s role in the development of feminism will find Mary and Lou and Rhoda and Ted an absorbing and entertaining read, tracing the origins of the show in the 1960s to the years after its final episode, told chronologically.
It’s hard to believe now just how revolutionary The Mary Tyler Moore Show was in 1970. It’s even harder to believe that it had a difficult gestation and plenty of doubt among network executives. CBS had expected it to flop after its 13-episode commitment, not take home multiple Emmys. Ed Asner could have walked away permanently after a bad audition. But it became a ratings’ winner, catching the smart, urban crowd, and the fictional Mary Richards became the first mainstream character to tell America that it was OK to be single, over 30, and independent.
Jay Sandrich’s style of directing is mentioned—he believed that actors should play to each other, rather than on stage in the theatre, performing to the audience. That, the live audience, and the use of film helped lend The Mary Tyler Moore Show a different style. The use of Evan-Picone as a sole supplier of Moore’s wardrobe also helped with realism: Mary Richards might repeat an outfit during a season, which a real working woman would. Brooks and Burns, in their own commitment to reality, sought out female writers, who were extremely hard to come by in the late 1960s and early 1970s, to give the show an authentic voice. The networks themselves had remarkably few women, with the few female executives who had broken the glass ceiling needing to leave their high heels outside the washroom so that their male colleagues knew they were inside.
Norman Lear’s remake of Till Death Do Us Part, called All in the Family, which proved more ground-breaking in pushing the envelope, is also mentioned more than just in passing. All of it is placed into the context of the social changes in the United States at the turn of the 1970s, making Armstrong’s book a particularly useful text, covering many bases.
We read about male friends writing to CBS angrily when it was implied that she had stayed over at a boyfriend’s, or even about how ground-breaking one scene was when Mary’s visiting mother, talking to her father, says, ‘Don’t forget to take your pill,’ to which both father and daughter replied, ‘I won’t.’
The team’s personal demons—Ted Knight had anxieties stemming from his slow rise to stardom, for instance, and the pressure put on Grant Tinker and Mary Tyler Moore’s marriage—are dealt with, and Armstrong successfully transplants the reader to the 1960s and 1970s as though the events were unfolding before us. The fact Mary Richards fought for equal pay but still accepted a lower rate did not endear the show fully to feminists, but The Mary Tyler Moore Show largely stayed true to not dealing with the issues of the day—rather, it would address them through character-driven plots, with one or two exceptions. On that note, it was quite unlike All in the Family, which would deal with racism or sexism head-on. Mary and Lou and Rhoda and Ted is better than any DVD commentary or documentary so far produced on the show. With over 300 pp., it is the definitive reference on The Mary Tyler Moore Show, and to a lesser extent, its spin-offs. In terms of interest among American readers, we think it’s going to make it after all.
Armstrong has emailed Lucire with some of the events she has planned to promote her new book.
‘If you’re in New York, I especially encourage you to join us for MTM-related bar trivia to celebrate release week. There will be prizes—T-shirts, books, mugs, and free Entertainment Weekly subscriptions!’ she says.
‘So far I’ve got stuff planned for New York, DC, Chicago, Milwaukee, and LA, but I’ve still got more in the works, so if you’re somewhere else, please check my website for updates.’
Right now, those events are (please check her website for corrections and updates):
• Thursday, May 9, 7 p.m.: Mary Tyler Moore Show trivia night for Mary and Lou and Rhoda and Ted release. At Pacific Standard, Brooklyn.
• Monday, May 13, 12 p.m.: Mary Tyler Moore Show discussion and reading from Mary and Lou and Rhoda and Ted. At 92nd Street Y Tribeca, 200 Hudson Street.
• Friday, May 17, 7 p.m.: Mary and Lou and Rhoda and Ted reading and discussion at the Village Zendo, 588 Broadway (near Houston), Suite 1108.
• Monday, May 20, 12 p.m.: Mary and Lou and Rhoda and Ted reading and signing at the National Archives, Washington D.C.
• Tuesday, June 4. 7 p.m.: The Mary Tyler Moore Show and the Modern Woman discussion at Boswell Book Co., Milwaukee, Wisconsin.
• Wednesday, June 5, 8 p.m.: Sexy Feminism and Chicago Doll party, Old Town Social, 455 W. North Ave., Chicago—join us for a fundraising raffle, cocktails, and fun.
• Thursday, June 6, 7 p.m.: Mary and Lou and Rhoda and Ted Chicago launch party, Hemingway House and Museum, Oak Park.
• Friday, June 7: Mary and Lou and Rhoda and Ted reading and talk at Book Cellar, Lincoln Square, Chicago.
• Sunday, July 7, 7 p.m.: How to Write a Non-fiction Book Proposal workshop with LA Writers’ Group.
• Tuesday, July 9, 7 p.m.: Mary and Lou and Rhoda and Ted panel discussion: What Has Changed for Female TV Writers Since the ’70s? With Mary Tyler Moore Show writer Treva Silverman. At Book Soup, Los Angeles.
• Thursday, July 11, 7 p.m.: A dialogue and how-to discussion about pop-culture writing with Gavin Edwards, co-author of VJ: the Unplugged Adventures of MTV’s First Wave. At Pop-Hop Bookshop, Los Angeles.
Évian’s Baby & Me campaign, which launched on April 21, continues the brand’s cross-media approach to advertising. Its earlier Roller Babies and Baby Inside campaigns, which was shown to European readers on the Lucire website, are among the highly watched advertising videos on the internet. Roller Babies, in fact, holds the worldwide record for the most viewed advertising video online, according to the company, and Baby & Me attempts to tap in to the same audience.
Already sitting on 28 million views since the video was uploaded on April 19, Baby & Me begins with a man encountering his baby self in a reflection. He begins dancing, to see his reflection follow suit. Others join him as ‘Here Comes the Hotstepper’, remixed by Yuksek, plays.
The campaign is being backed up by a poster campaign. In France, Métro platforms will begin featuring portraits of the characters of various ages, discovering their baby selves, starting May 15. Maria Sharapova and Melissa Reid are two of the sport stars confirmed for this later stage.
Even more cleverly, as Évian taps into the younger demographic, is an app that allows users to discover their own baby selves. BETC Digital and B-Reel’s app allows users to upload a picture of themselves, or someone of their choice. The app them “babifies” the image thanks to facial recognition software. This also begins in May, and will be available for Android, Iphone and Facebook.
A similar technique is used in Babybooths located around Paris. They will also be mounted at the Festival de Cannes next month.
Top A Fast & Furious 6 tie-in from G by Guess. Above Madrubb, the Madrid Latex fashion company, launches its spring–summer collection.
The Fast and the Furious franchise might not be Lucire readers’ cup of tea, and our closest connection to it was when we featured actress and former Miss Israel Gal Gadot on our cover a few years ago.
However, Guess isn’t shying away from an opportunity, as its G by Guess brand is releasing a collection tying in with Fast & Furious 6, the latest instalment in the film series.
G by Guess targets a younger consumer, which the Fast & Furious films are aimed at.
The limited-edition capsule collection for men and women reaches stores on May 14, 10 days before Fast & Furious 6 hits US cinemas. The 15-piece collection has motor racing details, gritty prints and what G by Guess calls ‘destroyed styles’, with an emphasis on being ‘young, bold and sexy.’ Both the men’s and women’s lines have jackets, T-shirts and tank-tops, while the women’s line also features a tank dress. Accessories include aviator sunglasses, a men’s watch, and an embellished cap.
A sneak peek is available now at GbyGuess.com/Fast6, with events being held at 30 G by Guess locations on May 18. An online competition lasting 10 days appears on GbyGuess.com and via Facebook.
Madrubb, the Spanish Latex fashion label, has shown its spring–summer 2013 range, entitled Lxve to Lxve. It also débuts a new technique which it calls ‘Embroidery in Latex’, which it hopes will take its line into a ‘Latex haute couture’ realm.
Madrubb, based in Madrid, also emphasizes its brighter colours for the season, calling them ‘full of life and freshness’. The palette includes bubble-gum pink, mint green, orange and jade, while there is a cream dress with embroidered sequins and crystals. The company’s website can be found at www.madridrubber.com.
Avon, meanwhile, is launching its Anew Clinical Pro Line Corrector Treatment in Australia and New Zealand through its reps. The formula features Amino Fill 33 and claims to be a ‘game-changing innovation’. The British launch had a 60,000-strong waiting list, says Avon, and was its fastest seller.
Avon’s R&D senior skin care manager, Anthony Gonzalez, says, ‘A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s.’
In the main part of the website, publisher Jack Yan looks at Dunedin’s Undone label, the stand-out at ID Dunedin Fashion Week, while Paris editor Lola Saab reports from Portugal’s fashion week, this season held in Lisboa and Porto.
Coty and its new fragrance for Chloé, See by Chloé, has launched an online competition to coincide with its UK release.
The new competition, located at www.seebychloe-fragrance.com, encourages fans to make personalized advertisements for the fragrance based around four mini-webisodes.
Each of the videos can be customized with users uploading three photographs, choosing the mood from the options available, and letting the website generate a new, personalized ad. The ad can then be shared with their friends on Facebook, and entered online into the competition.
Fragrances and accessories from See by Chloé are up for grabs.
See by Chloé is a floral fragrance, with notes of sandalwood and vanilla. Top notes are bergamot, with mid-notes of apple blossom and jasmine.
The brand was first introduced by Chloé as an extension in 2001, with more casual styles, though prices can creep up near the US$1,000 mark, though considerably less than the typical four-figure sums one normally might pay for something from the main line. The fragrance is, however, only a recent introduction.
Each of the inspiration videos can also be viewed below.
Wellington artists Tai and Kaaterina Kerekere have just opened their latest exhibition, My Culture Is Not a Trend, at Thistle Hall, on the corner of Cuba and Arthur Streets in New Zealand’s capital city.
The couple’s paintings take pride of place, expressing personal aspects of Māoridom, culture, womanhood, family, and identity, relevant not only to a Māori audience but to any in living in New Zealand.
Of greater interest to Lucire readers, however, is the launch of their jewellery line. KE Design, as the Kerekeres’ company is called, has launched what it calls The Heritage Collection 2013, which features unique hand-crafted jewellery featuring simple motifs founded on, as the name suggests, their heritage and whakapapa. The designs are clear, eye-catching and modern, and have an internationalist flavour while proudly steeped in New Zealand’s own culture. Prices range from a very reasonable NZ$100 for earrings to NZ$400 for a pendant set in silver and garnet.
The Kerekeres, no strangers to exhibiting their art internationally, are showing in Hawai‘i in January 2014, and will launch another jewellery collection there. They will also take 33 works of art to the 50th US state. My Culture Is Not a Trend runs from March 27 to 31 at Thistle Hall, open 11 a.m. to 3 p.m. KE Design can be found at kedesign.co.nz, with the site developed by Adrian Owen of SweetChilli, and on Facebook at facebook.com/rina.taiart.
Another New Zealand artist showing abroad is Darryn George, of Ngāpuhi descent, who has been invited to the Biennale di Venezia, showing at the Palazzo Bembo. The Christchurch-born artist recently gave a talk at Wellington’s Caffè L’Affarè about his plans to transform room 15 into a Wharenui-like space with highly reflective black surfaces, with the concept based around filing cabinets representing the lives lost in the 2011 Christchurch earthquake.
The work, consisting of 3,510 mm-high MDF boards painted with high-gloss automotive paints, is being made in New Zealand and will be shipped to Venezia, but George requires help to raise the funds to get to the Biennale. An impression of what the finished work will look like is shown below.
He has already completed a work at the Connells Bay Sculpture Park at a smaller scale, and has exhibited in Paris, as well as throughout New Zealand.
The freight will cost some NZ$110,000, and donations of NZ$2,500, NZ$5,000 or any amount are sought. More information can be sought either from John and Jo Gow at Connells Bay Sculpture Park (info@connellsbay.co.nz, or John on 64 21 363-613, or Jo on 64 21 963-613) or Rebecca Hamid, Director, RH Gallery (art@rhgallery.co.nz, 64 21 393-970). Donations to the Connells Bay Sculpture Trust are tax-deductible, with the Trust set up as a registered charity.
We’ve further good news where readers can help the future of one of our subjects directly. With the success of their début at last year’s New Zealand Fashion Week as part of the Miromoda show, the lovely ladies behind Surface Too Deep (see Lucire issue 29) have been asked to showcase their brand at Mercedes-Benz Australian Fashion Week.
As with any small start-up, business finances are tight and the need for sponsorship is crucial. It has long been a dream of the brand to showcase their wares on an international platform to reach international media and buyers. With this opportunity, they are hoping to garner more brand recognition as well as gain more stockists.
Co-designer Sarah-Jane Abraham says that Surface Too Deep has planned a ‘pretty special’ range but needs the help of supporters to make sure that the label can show at Sydney.
This will be an amazing opportunity for both these young women and you can help them fulfil their dreams by pledging at www.pledgeme.co.nz/845.—Jack Yan, Publisher, and Sopheak Seng, Fashion and Beauty Editor
Above Jewellery from KE Design and artwork by Tai and Kaaterina Kerekere, showing currently at Thistle Hall, Wellington. Below An image from Surface Too Deep, as shown in Lucire issue 29. Louise Hatton
In another fashion–music tie-up, Adidas Neo, the German company’s sub-brand targeted at teenagers, secured the services of Justin Bieber for its spring–summer 2013 campaign last October. The campaign has now been released with a digital look book.
The look book is available at adidas.com/neoliveyourstyle, featuring Bieber alongside Neo teens in 12 short interactive films.
Bieber drums in one of the 12 short videos, while most feature teenagers living with their Neo clothing. The company has come up with various hashtags for the videos, including #liveyourstyle for the main collection, and #nailit, #dreamit, #styleit and others for the individual scenarios.
Cleverly, by clicking on the person in the video, the look book brings up each item they are wearing, and a link to Adidas’s online shop.
The items can be shared socially on Facebook and Twitter. Adidas Neo, meanwhile, can check out the brand at these two social networks, and at Instagram and Tumblr.
The song in the videos, written exclusively for Neo by British artist Femme, can be downloaded via the site.
In the 36 years since The Mary Tyler Moore Show ended, we’ve had snippets of information here and there: TV specials celebrating various anniversaries, articles when the release of the disappointing Mary & Rhoda TV movie appeared, and retrospectives when 
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