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March 23, 2014

Former Miss Universe New Zealand titleholders feature in upcoming Lucire editorial

Lucire staff/23.20



Two former Miss Universe New Zealand titleholders will appear in an upcoming feature in the printed edition of Lucire, with New York-based photographer Jon Moe travelling to Los Angeles to capture the pair for the magazine.
   Laural Barrett (2007) and Samantha Lochhead (née Powell, 2008) both live in the LA area, with Barrett pursuing her musical career and Lochhead recently arriving with her husband, footballer Tony Lochhead.
   In addition to Moe, the crew consisted of Jamie Dorman on make-up, Carina Tafulu stepping in at the eleventh hour for hair, Lei Phillips on styling (assisted by Janice Gonzalez). The venue, Riviera 31, is a cocktail lounge at the Sofitel luxury hotel in West Hollywood, arranged through Pivotal PR.
   Lucire publisher Jack Yan and fashion editor Sopheak Seng guided and coordinated from head office in New Zealand, with the aid of US west coast editor Elyse Glickman.
   The current issue, no. 32, is on sale now and features a cover shot by Claire Harrison in the UK.
   Entries are open, meanwhile, for Miss Universe New Zealand 2014, after the new consortium put the event back on television in New Zealand after two decades.




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March 21, 2014

Eva Mendes shows her spring 2014 collection at California events

Lucire staff/23.44

Actress Eva Mendes has launched her spring 2014 fashion collection with New York & Company, at two events in California earlier this week.
   New York & Co. had Mendes as guest of honour at the opening of its new Beverly Center pop-up store at 8500 Beverly Boulevard on Tuesday, while on Wednesday, she celebrated her spring collection with NY&C customers at Los Cerritos Center.
   The earlier event saw guests use Instagram with a hashtag, #EvaMendesNYC, to update a live feed at the store, while the later one saw Mendes pose with the first 75 customers who bought from her collection.
   NY&C says that Mendes was inspired by New York in the spring. The collection features ‘rich blues, oranges, vintage floral prints, and soft, earthy tones.’ Mendes was also inspired by family archives and vintage pieces.
   The range hit stores on March 19, on- and offline, with accessories priced from US$22·95 to US$35·95, separates at US$46·95, US$59·95, and US$64·95, and dresses from US$79·95.

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March 3, 2014

12 Years a Slave scoops Best Film at 2014 Oscars; Lupita Nyong’o wins Best Supporting Actress

Lucire staff/9.00



Top Lupita Nyong’o in a Prada silk georgette gown accessorized with Fred Leighton gold jewellery. Above Lupita Nyong’o on the red carpet.

The tension over the 86th Academy Awards ended as 12 Years a Slave was awarded Best Picture on Sunday, though Gravity managed a tally of seven (including Best Director for Alfonso Cuarón) and Dallas Buyers’ Club took the two male acting gongs for Matthew McConaughey (in the lead) and Jared Leto (supporting). Cate Blanchett won Best Actress of Blue Jasmine, while the most talked-about celeb of awards’ season, Lupita Nyong’o, won Best Supporting Actress for 12 Years a Slave.
   Host Ellen DeGeneres’s Twitter photo with Bradley Cooper and other celebrities broke a record, being re-Tweeted over 2·3 million times (at the time of writing) since it was put on the social network.
   Below are the remaining winners from this year’s Oscars.

Best Original Screenplay: Spike Jones, for Her
Best Adapted Screenplay: John Ridley, for 12 Years a Slave
Best Animated Feature Film: Frozen
Best Documentary Feature: 20 Feet from Stardom
Best Foreign Language Film: La grande bellezza (The Great Beauty)
Best Visual Effects: Tim Webber, Chris Lawrence, Dave Shirk and Neil Corbould for Gravity
Best Film Editing: Alfonso Cuarón and Mark Sanger for Gravity
Best Cinematography: Emmanuel Lubezki for Gravity
Best Costume Design: Catherine Martin for The Great Gatsby
Best Make-up and Hairstyling: Adruitha Lee and Robin Mathews for Dallas Buyers’ Club
Best Production Design: Catherine Martin and Beverley Dunn for The Great Gatsby
Best Sound Mixing: Skip Lievsay, Niv Adiri, Christopher Benstead and Chris Munro for Gravity
Best Sound Editing: Glenn Freemantle for Gravity
Best Original Score: Steven Price for Gravity
Best Original Song: ‘Let It Go’, from Frozen, music and lyric by Kristen Anderson-López and Robert López
Best Animated Short Film: Mr Hublot, directed by Laurent Witz and Alexandre Espigares
Best Live-Action Short Film: Helium, directed by Anders Walter and Kim Magnusson
Best Documentary Short Subject: The Lady in Number 6: Music Saved My Life, directed by Malcolm Clarke and Nicholas Reed

Red-carpet arrivals

Glamour on the red carpet

Baby bumps on the red carpet

Jennifer Lawrence trips again

Oscars 2014: all about the selfie

Jared Leto wins Best Supporting Actor

Lupita Nyong’o wins Best Supporting Actress

Cate Blanchett wins Best Actress

Matthew McConaughey wins Best Actor

12 Years a Slave wins Best Film

Highlights


Above Ellen DeGeneres’s Twitter photo with Bradley Cooper in the foreground, which had been re-Tweeted over 2·3 million times.

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February 23, 2014

Stoneleigh’s Wonder of Nature garden is an urban oasis for Auckland

Lucire staff/11.40

Stoneleigh will open its Wonder of Nature garden at 89 Quay Street, Queen’s Wharf, Auckland, New Zealand, from February 28 to March 8, 10 a.m. to 10 p.m. daily. It’s a dose of experiential marketing for the New Zealand wine label, bringing urban consumers closer to the brand.
   The suspended garden, designed by Jules Moore, promises to be a ‘multi-sensory experience’. The garden features sounds from the Stoneleigh vineyards in Marlborough, as recorded by Grammy Award-winning artist Paul McLaney. McLaney has reworked them into a unique soundscape. This complements the visual backdrop, giving visitors a sense of being in the vineyards in the summer.
   And what better way to extend the experience than to enjoy Stoneleigh wine in the garden? Winemaker Jamie Marfell (below) invites visitors to enjoy a glass while there. Entry is for 18 and over only.
   For those who cannot get to the garden itself, Stoneleigh has launched its Small Wonder of Nature app, where users can create their own part of nature, customize their photo and upload it to the gallery. All entries will be in to win a Stoneleigh Marlborough experience.

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February 5, 2014

Selena Gomez kicks off Adidas Neo Label teasers, tied in with online competition

Lucire staff/10.28

Selena Gomez has begun previewing and teasing Adidas Neo Label’s spring–summer 2014 collection, in which she has had a hand as a guest designer. The full collection launches February 12, but its teaser campaign launched today.
   Hashtagged #neosneakpeek, Gomez has ‘hidden’ preview films across the web, according to Adidas. ‘Each film will offer an exclusive preview of key pieces from her Neo spring–summer 2014 collection.’
   A new film was released today, to be found by netizens, and a new one will follow each day till the 12th. Each will be live for only 24 hours. The films show off the behind-the-scenes development of the line and Gomez’s involvement and inspirations.
   Those who uncover the films in the online competition, run via the web and social networks, have a chance of winning items from the Adidas Neo Label range.
   A one-hour, global Twitter contest takes place on the 12th, where one fan will win a chance to meet Gomez in person.
   The Neo Twitter account can be found at twitter.com/adidasNEOLabel. Adidas Neo is available via Adidas’ website, and Neo stores internationally.

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January 30, 2014

Elin Kling goes “one” with Oriflame, just as Stefan Engeseth might suggest

Jack Yan/4.01


Oriflame

Our good friend Stefan Engeseth, author of Detective Marketing, Sharkonomics and One: a Consumer Revolution for Business, recently gave a presentation to Oriflame, the Luxembourgeois cosmetics’ group.
   Engeseth usually styles One in all capitals—he has done ever since his book came out in 2006, and frequently gives presentations based around his titles. In our work for a related company to Lucire, we have espoused this title a lot, too, in our dealings, and credited Engeseth accordingly.
   So it was quite fascinating to see Oriflame since come out with a new campaign, called The One, with the second word also in all caps, in the wake of the presentation. And it’s used another Swede to promote it: Elin Kling.
   It makes sense. Engeseth’s One can be summarized thus: forget “them and us” when it comes to consumer relations, and try to be on the same side as your customer. Learn about what matters to them, and side with them. That helps build engagement and loyalty, and those are the drivers of your business performance in the 21st century.
   The information that has come out of Resumé, Sweden’s leading advertising and marketing newspaper, mirrors the Engeseth One approach.
   Oriflame is gearing up to the largest launch in its history and Kling becomes its main ambassador. The concept behind The One: a group of influential trend-setters who are linked to the launch of a new make-up brand of the same name.
   Kling has spent years building up her blog to be one of the most successful worldwide and often takes the stance of being “one” with her readers. It’s a formula that many other bloggers use, and it has come naturally as the blogosphere developed. Companies have seen fit to use these connections in the latter part of the previous decade. Kling has been the face of other campaigns where there is a formal agreement for a blogger to be a spokesperson.
   Her own magazine launched on the basis of the strong loyalty she had from her blog.
   She stated in a release, ‘It is an honour to be the global ambassador for Oriflame, a company that I really admire for its values and knowledge in beauty. I look forward to inspire Oriflame customers worldwide by sharing with you my creativity and expertise.’
   In other words, if you follow her already, either online or through her publication, you can feel “one” with her and—the theory goes—see Oriflame as a beauty brand that’s already on your side.
   If it is as good as the manufacturers claim, that’s a positive thing. It’s also a good way to battle some of the larger budgets Oriflame might encounter, and they are betting a lot on this one which appears to engage social media. It could be just right for the mid-2010s.—Jack Yan, Publisher


Above Author Stefan Engeseth photographed in New Zealand.

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January 24, 2014

Lucire’s Instagram round-up, January 24

Lucire staff/11.13

Kicking off this week’s most interesting and stylish Instagrams is Australian blogger Sara Donaldson of Harper & Harley, photographed by Ana Suntay-Tañedo. Finding the ideal outfit for summer work and socializing is a toughie, especially with the longer days—so to solve this, Donaldson has chosen an ensemble of a Zimmermann dress, Windsor Smith sandles and a Givenchy bag, encapsulating the season’s look well.
   But it’s not summer everywhere. Kristina Bazan of Swiss blog Kayture headed to Paris to shoot a fine jewellery video for Love Gold, and she is snapped outside Chanel at the Place de la Vendôme. The look’s spot on, with the Chanel umbrella, but it’s the pairing of a black coat with stonewashed skinny jeans that’s particularly chic for the cool, zero-degree temperatures in the French capital. (You can see more of the Love Gold shoot on Bazan’s blog.)
   On the subject of black coats, our own Instagram shows the Royal New Zealand Ballet’s principal guest artist Gillian Murphy trying on a Tamsin Cooper coat, especially designed for her. Murphy liked the elegance and practicality of the coat and picked it over two others that Cooper had brought up. Cut at knee length, it’s ideal for this winter.
   The black-and-white trend is really emerging this week. Judged the most influential blogger of the year, Kenza Zouiten has shown off her outfit for the Elle-galan (the Swedish edition of Elle had a gala earlier this month). You can see Zouiten’s own photos in a larger format—she wears a stunning dress by Ida Sjöstedt with a clutch by Malene Birger, and pulls the look off immaculately.
   And coming back to summer, our own fashion editor Sopheak Seng successfully styles with black and white stripes for the races, as he dressed models for the Wellington Cup’s barrier announcement on Wednesday. Taken behind the scenes is one of his models, from Kirsty Bunny Management, wearing Deryn Schmidt, available at Kirkcaldie & Stains.
   While our own Anna Deans is away today, we thought we’d cheekily check in to her ’Gram to see her latest hairstyle, which she posted during the week. It’s inspired by Brigitte Bardot—and she means the youthful French icon rather than the right-wing activist. Australian model Miranda Kerr, meanwhile, has shown off her make-up by Lisa Storey and hair by David Keough, both of Los Angeles, with bright lips and the apples of her cheeks highlighted—skilfully. Both these images, and some of the others that are coming through from cosmetics’ companies, are indicative of a more purposeful make-up look in the Zeitgeist over the natural face.
   Doutzen Kroes, meanwhile, has gone on her Instagram to promote the Victoria’s Secret Sport line, which she also promoted in person last week in Florida. It’s a bit of fitspo this week to get you pumped for the weekend!

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January 17, 2014

Lucire’s Instagram round-up, January 17

Anna Deans/8.59

This week has been full of fun and festive events and the fashion Instagram round-up this week reflects that. The first event this week was, of course, the Golden Globes. The Globes bring out the big guns of red carpet attire. My best dressed of the event was nominated actress from 12 Years a Slave, Lupita Nyong’o. Nupito wore a stunning, fiery-red dress with an attached cape and bare shoulders. This was paired with her usual stunning make-up, which included a matching red lip and gold eye. In awe of her style at the Globes, I have picked this snap, ’grammed by Vogue Brasil, of a few of her bright-and-beautiful red carpet looks from the last few months, including of the Globes’ gown. I love a girl who isn’t afraid of colour, and looks awesome in it also.
   Another exciting event in the fashion world this week was the Stylight Fashion Blogger Awards. Here, I have an Instagram pic from Lucire’s own Instagram from this event. The image depicts Kristina Bazan looking über-chic in what appears to be a black oversized T, paired with a breastplate-style metal choker, a tousled mane, and smoky eyes.
   Last, but certainly not least, was Lucire’s current model obsession Bambi Northwood-Blyth’s wedding! This event took place in the beautiful Byron Bay in Australia, in an outdoor ceremony. Because I think it’s just too cute, I felt compelled to include not one, but two pics of her this week. The first is of her and her new husband, Dan Single, during the ceremony: they both look unbelievably radiant in white. Bambi’s dress is probably the most beautiful wedding dress I have ever seen, no exaggeration. Bambi was lucky enough receive her dress as a gift from designer Roberto Cavalli and Dan wears a dapper Tom Ford suit. The other image I included, which is also from Bambi’s own Instagram, is of another wedding-weekend activity she did, surfing. She looks super-cool in a wetsuit muscle-back, bikini bottoms and a festive floral headpiece. Congrats, Dan and Bambi!
   Also beachin’ it up this week is my personal favourite fashion icon, Miroslava Duma. The Russian “it” girl looks so, so glam in a striped two-piece, a black headscarf and sunnies, even when surrounded by her children’s toys. I am getting hugely behind her nautical look. The second beach-goer is Harper & Harley’s Sara Donaldson. Sara looks super-natural and relaxed in a strapless bikini top and chic black sunnies. This beach look lets her ridiculously glowing skin show even more than usual, lucky lady.
   Another lady with skin to envy is up-and-coming model Malaika Firth. She posts a mid-shoot image of her looking super-stunning and fresh-faced, wearing a hippie-ish gold bangle and a purple patterned scarf. I love her low-key, relaxed look.
   For my own style shot this week, I couldn’t help but include a photo of me during a style profile shoot of my friend, Sarah. This shoot, for my blog, Annabohemio, was encapsulating Sarah’s unique, simple day-to-day style, shot at a local park. Here, I lie among many of the Polaroid photographs wearing Nudie jeans, no shoes and a vintage T. I’m very snap-happy. And that’s a wrap!—Anna Deans

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