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November 21, 2014

News in brief: Kendall Jenner chooses District; you choose for Charlie’s; Alejandra Alonso models Carrera y Carrera

Lucire staff/3.44

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District notes that Kendall Jenner, the new face of Estée Lauder, wears a top from its range. The blush pink top retails for US$108. Blake Lively had also recently chosen District for a photo shoot for her new website, Preserve.


   Charlie’s wants New Zealand customers to try their Straight Up cola, and decide whether it should become a permanent part of its range. Kiwis are invited to post their feedback with a thumbs-up or thumbs-down selfie, or simply write a few words, at Charlie’s Facebook or Instagram, using the hashtag #straightupcola.
   Finally, Carrera y Carrera, the Spanish jewellery brand, has launched new visuals with model Alejandra Alonso as its new face. The campaign has been conceived by MAFIA, and features items from Carrera y Carrera’s new Seda Imperial range, as well as from Círculos de Fuego, Bambú and Ruedo. It will break in publications internationally this month.






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November 16, 2014

Kendall Jenner signed as Estée Lauder’s new face: social media consumers among targets

Lucire staff/11.45

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Courtesy Estée Lauder

Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.
   The company sees Jenner’s personal social media following as an asset, able to bridge them with fashion and entertainment, while targeting younger consumers.
   She has 30 million fans across Instagram, Twitter and Facebook, and is believed to be the most socially connected model.
   Estée Lauder global brand president Jane Hertzmark Hudis calls Jenner ‘the ultimate Instagirl. We are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.’
   Jenner says she had known since Paris Fashion Week, but had to keep the news under wraps.
   ‘It honestly feels like a dream to represent such an iconic beauty brand: it is an incredible honour and quite humbling,’ she says.
   She also features in a 13 pp. editorial shot by Patrick Demarchelier in the December 2014 issue of Vogue.
   Jenner had first walked in Marc Jacobs’ fall 2014 show, then at the Chanel haute couture show, followed by an advertising campaign for Givenchy for autumn–winter 2014. She has since walked for Balmain, Dolce & Gabbana and Fendi. She has worked with photographers such as Demarchelier, Mert & Marcus, Mario Sorrenti and Mikael Janssen, and has appeared in Love, Vogue Paris, W, and Interview.
   She follows in the footsteps of luminaries including Willow Bay, Paulina Porizkova, Elizabeth Hurley, Gwyneth Paltrow, Liu Wen, and Julia Roberts.

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November 10, 2014

Nanette Lepore for Origins launches limited-edition holiday collection in NYC

Lucire staff/13.08

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This past Wednesday I attended the Nanette Lepore for Origins launch of their limited holiday collection at Lepore’s showroom in New York City. This collection was inspired by Lepore’s travels, from Morocco to India to Venezia, and coincides perfectly with Origins’ earth-sourced approach to beauty.
   Nanette’s showroom was the perfect place for the event, showcasing her line’s æsthetic alongside cult-classic products from Origins such as the Clear Improvement charcoal mask and the Ginger Soufflé body cream. I was also introduced to products from the hair line, Ojon, such as the Rare Blend Tamer, a flyaway fixing hair mascara perfect to keep in your purse for humid nights. All the products went into the Nanette Lepore-designed make-up bag that is also great for transitioning your look from day to night as a clutch. The print is colourful and clearly travel-inspired and made of 100 per cent recycled cotton.
   Along with all the products, there was a photo booth and a product styling photo op where you can style the contents of your bag with your own items and supplied common purse items. I added my NYC Metro card, headphones, compass, and lip balm to the Origins and Ojon items I received and the assortment of items they had to choose from. I’m quite proud of my first product styling experience and would love to see other Lucire readers style a #WhatsInMyBag photo. Let me know if you do and tag @Lucire (on Twitter and Instagram). I can’t wait to see what you create!—Jamie Dorman, New York Beauty Editor

Availability: Origins retail stores and Origins.com
Price: Exclusive limited edition cosmetic bag plus a travel size Drink Up hydrating lip balm with any US$65 purchase



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November 4, 2014

Brazilian model Lea T. becomes Redken’s newest ambassador

Lucire staff/16.38

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Matt Irwin

Lea T., known best as the muse for Givenchy, has become Redken’s latest face, joining musician Sky Ferreira, blogger Chiara Ferragni, hairstylist Guido and celebrity colourist Tracey Cunningham.
   Redken says Lea T. was chosen for her individuality. Said Leslie Marino, Redken US’s general manager, in a release, ‘She shares Redken’s vision of global beauty, and has a unique sense of self and a beauty that is undeniably her own.’
   The Brazilian model has become an advocate for transgender people, equality, and anti-bullying.
   She will promote the company’s Chromatics hair colouring range.
   Discovered by Riccardo Tisci at Givenchy, she has featured in some of the top fashion titles in the world, and made the cover of Elle Brasil in 2011 (below).
   Further announcements will be made via Redken and Lea T.’s Twitter accounts, at @Redken5thAve and @leacerezo. The campaign featuring Lea T. breaks in January.

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October 17, 2014

Mindfood Style launches Monday in New Zealand

Lucire staff/9.36

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As Lucire celebrates its 17th anniversary on October 20, another New Zealand name will launch a fashion title. Mindfood Style is set to challenge offerings from large groups such as Germany’s Bauer (Fashion Quarterly) and others.
   Mindfood Style will appear on newsstands with a 350 pp. inaugural issue. Issue one will feature a 36 pp. spring–summer 2015 runway report pull-out. Rose McIver (The Lovely Bones) is its first cover girl.
   The masthead adopts a familiar design theme for fashion titles, with a modern typeface, but with the first three letters in Style subtly merging into each other. Bauer Bodoni appears on the cover as Mindfood Style’s serif family choice. The overall effect is tasteful and minimalist, with Mindfood Style eschewing the messy, multiple headlines of other titles in this sector.
   The magazine will publish twice a year, with spring–summer and autumn–winter numbers, and will have its own website at the mindfood.com domain. There will be further support on Facebook, Instagram and Pinterest, and a weekly newsletter.

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October 11, 2014

The Healthy Harlequin, masked culinary superheroine, débuts at Comic-Con

Lucire staff/11.02

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Cosplay is very much part of the 2010s lexicon and culture, and what better way to get reminders about staying fit and healthy than to bring the message right to the media people use today?
   The Healthy Harlequin, who officially launched at Comic-Con at New York this week, will present short videos and images via Instagram and other media with recipes, tips and techniques about healthy eating.
   And she hasn’t just emerged on the scene. We’ve been following Healthy Harlequin, the new masked superheroine, over the many months leading up to this launch, and there’s an entire a comic book origin story to how she came into being.
   The Healthy Harlequin told Lucire that ‘putting on a mask can make you more bold, more outgoing,’ and her aim is ‘empowering people (mainly women) to get back in the kitchen … but to take health in their own hands.’
   She added in a release, ‘I’m fighting bad health’s lies with truth, body positivity, and tasty treats.’
   ‘She’s like your smart, sassy older sister teaching you what’s up in the kitchen—she just happens to be a superhero,’ according to Faith Kates, owner of Next Models, which represents Healthy Harlequin.
   ‘She’s not afraid to make a mess in the kitchen, and that’s fun to watch,’ says Scott Feldman, founder of chefs’ agency Two-Twelve Management, which represents Top Chef’s Tom Colicchio and The Kitchen’s Geoffrey Zakarian.
   What we love: she’s body-positive and unapologetically flawed so we can relate to her—and her advice is good for our health.
   Her lessons include how to remove the beans from a vanilla pod to making creamy nut milks, and each episode builds on the last.
   Follow HealthyHarlequin on Instagram, HarlequinHealth on Twitter, her Tumblr site (where you can watch her first episode), or visit the website at www.healthyharlequin.com.

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August 2, 2014

Miss Universe New Zealand 2014 finalists arrive in Bangkok

Lucire staff/2.33

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Alan Raga

The Miss Universe New Zealand 2014 finalists have left the southern shores, and are presently at the Hilton Bangkok, as they commence their retreat in the Kingdom of Thailand for the following week.
   Since the Miss New Zealand Consortium was awarded the licence for Miss Universe in 2013, the directors felt that the live swimwear segment had to disappear from the competition. However, international rules still required it, so a swimwear shoot on a beach, with a closed set, became the best option for the live telecast that took place last October.
   Miss Universe New Zealand executive director Nigel Godfrey and general counsel Jack Yan were tight-lipped this year about the destination of the retreat, given political changes in Thailand. However, Thailand came on the radar again with the support of its ambassador to New Zealand, HE Noppadon Theppitak, and the top 25 finalists along with a crew departed on August 1.
   The Ambassador sees the retreat as a core part of the Thai–New Zealand relationship, given the high, mainstream interest in the Miss Universe competition in Thailand, and much of Asia. The 2013 finalists’ retreat was extensively covered in print and televised media in Thailand.
   Kiwi lensman Alan Raga is photographing the finalists, who will be wearing Surface Too Deep and Honey & Co. swimwear, in shoots commencing Saturday.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. As with 2013, the public has a hand in deciding the winner, through text voting, and, as a new innovation this year, through an electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.



Alan Raga

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July 9, 2014

Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments

Lucire staff/10.30

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A Lucire special promotion


If you can’t beat ’em, join ’em—or at least make deals with ’em. Realizing the reach that the top YouTubers have, companies are beginning to tap into their ready-made audiences, especially if they resonate with their target markets.
   Gillette, which has always impressed us with its range of razors, and was one of the first companies we dealt with who were quite open about shattering the myth that male razors were better than female ones, has hired vlogger Tessa Violet. Violet, who some readers may know as Meekakitty, is a former model, actress and singer–songwriter who is known for her humorous videos and original songs, which can be seen on her YouTube channel.
   The 24-year-old’s biggest drawcard for companies like Gillette would be her million-fan audience on YouTube, and what better way than to show its latest razor, Venus Snap, which you can take on the go, than with a fun ditty from Violet?
   Her catchy Venus Snap song, ‘No More Stubble, No More Trouble’, is an ode to the times when you need to shave spontaneously—those times when things are going great and you realize that it’s probably been a while since the last shave. Violet’s song acknowledges those very moments, and how having the handy Gillette Venus Snap razor can be a life-saver.
   Extending it to social media, you’re invited to Tweet your “wish I’d shaved” moment to Gillette (@Gillette) with the hashtag #InASnap, and Violet could turn that moment into an original song.
   Venus Snap is available from both online and bricks-and-mortar retailers across the US and internationally.


Video sponsored by Gillette

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Filed under: beauty, celebrity, hair, Web 2·0
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