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May 24, 2015

Cara Delevingne, Fernando Alonso, Poppy Delevingne, Mark Ronson on board TAG Heuer’s Monaco Grand Prix party

Lucire staff/10.38

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David M. Benett

It’s all on over in Monaco, as the Monaco Grand Prix gears up. TAG Heuer, a major sponsor whose logo has been seen for decades at the event, hosted an on-board party on Saturday, with brand ambassadors Cara Delevingne and Fernando Alonso.
   TAG Heuer, an official partner of the Automobile Club of Monaco, which originated the Grand Prix in the principality, hosted its party on board the SeaDream, moored in the harbour. Jean-Claude Biver, LVMH’s watch division boss and TAG Heuer’s CEO, held court, with Delevingne, Alonso, and the McLaren–Honda team, with which the watch brand has partnered for 30 years.
   Other guests at the event were Poppy Delevingne, James Cook, Ron Dennis, and Natalie Pinkham.
   TAG Heuer is promoting its McLaren Formula 1 watch to commemorate its three-decade-long partnership with the racing team; the Ayrton Senna Chrono special edition with the Legend steel bracelet, named for the late racing driver; the Cara Delevingne special edition; the Carrera Heuer-01 manufacture chronograph; and the Aquaracer 300M.
   TAG Heuer was the first watch-making brand to sponsor a professional driver, Jo Siffert, and it was worn by Steve McQueen on the poster of his film, Le Mans. Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton have all worn TAG Heuer over the years and have taken the chequered flag at the Monaco Grand Prix. Its current campaign sees the hashtag #Dontcrackunderpressure, as part of its internal and external branding efforts.




















David M. Benett

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May 19, 2015

Sonam Kapoor, Nina Agdal, Eva Longoria, Andie MacDowell, Weronica Zalazinska hit Cannes’ red carpet on day 6

Lucire staff/8.17

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Pascal Le Segretain


Bruno Bebert


Gisela Schober

Sonam Kapoor was arguably the highest-profile actress (when you factor in our audience numbers) walking the red carpet at the première of Inside Out on Monday, wearing a sorbet-coloured haute couture feathered gown from Elie Saab. At the weekend, the actress had unveiled Michelin star chef Vikas Khanna’s book, Utsav: a Culinary Epic of Indian Festivals, providing the book with added international exposure.
   Eva Longoria, meanwhile, took to the Inside Out red carpet with a silver Gabriela Cadena dress with sheer side panels and a train, earning plenty of coverage as she attended on behalf of L’Oréal Paris (which announced that her look did, once again, feature the Superstar Mascara—ideal for Cannes—and the Infaillible 24h Matte foundation in Sand, the Super Liner Smokissime, and, for the lips, the Infaillible Mega Gloss in 502, Hold Me Close).
   Fellow L’Oréal signature face Andie MacDowell, wore a coral Elie Saab gown with plunging neckline, commemorating 30 years of working with the French cosmetics’ giant.
   It’s a hard act to follow for many in MacDowell’s footsteps who also appeared on day six. Weronica Zalazinska, who proves that you can blog and get L’Oréal to notice you at age 19, was only fitted for her gown in Warszawa on Friday, but made her Cannes red-carpet début on Monday. Turkish actresses Cansu Dere (in a fitted white suit and matching cape) and Fahriye Evcen (also in white, but a column dress) also appeared for the beauty brand, for their own markets.
   Spanish model Eugenia Silva chose a black Dior gown, having de Grisogono’s Boule earrings, bracelet and ring set off against her dress, Sara Sampaio wore Vionnet spring–summer 2014 with Avakian Diamond Links bracelet and Diamond Riviera earrings, while Nina Agdal went for an aquatic theme with her light aqua Gyunel dress with gauze train, complemented by de Grisogono Gypsy earrings.
















Pascal Le Segretain; Andreas Rentz; Venturelli; Gisela Schober


L’Oréal Paris Turkey

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May 18, 2015

Aishwarya Rai, Natasha Poly, Eva Longoria, Svetlana Khodtchenkova: Cannes Film Festival, day 5

Lucire staff/1.49

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In our recent experience, no Cannes Film Festival is complete without Aishwarya Rai making an appearance. The actress and former Miss World graced the red carpet for Carol (the adaptation of the Patricia Highsmith novel, directed by Todd Haynes) at the Festival de Cannes with a nautical mood, with an emerald Elie Saab gown teamed with a de Grisogono cushion-cut blue sapphire ring. It marks her 14th year at Cannes as a L’Oréal ambassador. Her daughter accompanied her on the trip, as behind-the-scenes photographs from the Indian branch of the company revealed on social networks.
   Also representing the French giant on day five at the Carol première was model Natasha Poly (Natalya Sergeyevna Polevshchikova) in a distinctive Versace design, featuring a sequinned body suit with a large belted skirt, so far her most imaginative outfit on the Cannes red carpet. Poly complemented this with de Grisogono Polina black diamond earrings. Eva Longoria, who was first spotted at a gala on Friday, walked the Carol red carpet resplendent in a dark blue Versace gown with a plunging neckline, Luma Grothe went with a short sequinned dress, and Li Bing Bing shone with porcelain skin and an updo, and another glittering white gown.
   Svetlana Khodtchenkova was pretty in pink with her strapless gown, showing off her de Grisogono Boule earrings and Allegra ring. German actress Elsa Zylberstein
 also chose de Grisogono jewellery, namely the XXL green tourmaline ring and briolette-cut emerald earrings, to go with her emerald Lanvin gown.
   Despite the official selfie ban, Longoria snapped one with Rai on the Carol red carpet, reposted by L’Oréal Paris India.











L’Oréal Paris India


L’Oréal Paris

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May 12, 2015

David Gandy and Jodie Kidd lead Jaguar’s Mille Miglia line-up; Bentley fields 1930 Blower

Lucire staff/12.09

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Top The nine Jaguars taking place in this year’s Mille Miglia. Above Almost Bondian: the 1930 Bentley 4½-litre with a Vanden Plas Open Sports four-seat body and a supercharger by Amherst Villiers competing in the 2015 Mille Miglia.

British car makers are taking this year’s Mille Miglia seriously. Jaguar is taking part with a large heritage line-up, and has enlisted, once again, the help of model and motorhead David Gandy, who competes in an XK120 as he did two years ago along with Jodie Kidd, who must equal Gandy both in the modelling and motorhead stakes. Bentley will field an original 1930 4½-litre Blower, in an attempt to complete what it could not do back then: complete the race.
   Jaguar’s fleet consists of nine, including three C-types, three D-types, an XK120, an XK140, and, the most unusual of this group, a Mark VII—although one had won the Monte Carlo Rally in 1956. One of the C-types is NDU 289, which competed in the original Mille Miglia in 1953, driven that time by Mario Tadini and Franco Cortese. Jaguar engineer Mike Cross drives the car in the 2015 event.
   Other C-types are PUG 676, which was raced by Ian Appleyard, Jaguar founder Sir William Lyons’s son-in-law, this time driven by RAC motoring committee chairman Ben Cussons; and KSF 182, formerly raced by Jimmy Stewart and Jackie Stewart between 1953 and 1955, and owned now by Adam Lindemann, driven this time by five-time Le Mans winner, Derek Bell. The D-types are the ex-Ralph Lauren NCV 260, which had competed in the original Mille Miglias, driven by current owner Simon Kidston; RSF 303, the Ecurie Ecosse car that was second in Le Mans in 1957 and competed in the Mille Miglia in 1957 and 1958, driven by Jaguar design director Ian Callum and enthusiast Clive Beecham; 393 RW, the Reims winner for 1956 and the sixth-place-getter at Le Mans that year, setting the lap record, will be driven by Saturday Kitchen’s James Martin.
   One XK120, nicknamed Betsey, will be driven by Jodie Kidd and David Gandy, as noted: she had driven the car in the 2014 trial. The XK140, TAC 743, was once raced by David Hobbs; it will be driven by Elliot Gleave, a.k.a. Example, and his father Michael. The Mark VII will be driven by Charley Boorman.
   Bentley, meanwhile, will field a 1930 British racing green 4½-litre Blower with a Vanden Plas Open Sports four-seat body and a supercharger by Amherst Villiers—not unlike the one driven by James Bond. The Bentley Boys, the Hon Sir Henry ‘Tim’ Birkin and Bentley chairman Woolf Barnato (right, at Le Mans in 1929), were the first British drivers to compete in the Mille Miglia, using the No. 2 Birkin Blower, a 4½-litre supercharged model. However, they were unable to complete the race.
   Bentley is aiming to do what it could not 85 years ago, using an equivalent model and seeing if its director of royal and VIP relations, Richard Charlesworth can complete the race in the 2015 event. It is the Blower’s fifth entry.
   Between May 14 and 17, 2015, racers will depart from Brescia and drive 1,000 miles, including through Roma, and return to Brescia.



Top The XK120 to be driven by Jodie Kidd and David Gandy. Above The famed 393 RW Jaguar D-type, which set the lap record at Le Mans in 1956.

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May 6, 2015

Reese Witherspoon launches her own US south-inspired fashion and lifestyle venture, Draper James

Lucire staff/23.34

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Academy Award-winning actress Reese Witherspoon is behind a new southern US-inspired retail brand, Draper James, appealing to those who would like their fashion, accessories and home décor with a touch of Dixie.
   Witherspoon has named the brand after her grandparents, Dorothea Draper and William James Witherspoon, who are said to be her greatest influences.
   Witherspoon, who grew up in Nashville, Tenn., recently moved back there, and says the brand pays tribute to her own past. It’s not retro-focused, either: Witherspoon is intent that Draper James reflects what the US south is today.
   Fashion items are feminine, bright and playful, and include dresses and separates; accessories include jewellery and handbags, and home items include stationery, manchester and cocktail napkins.
   She will work with southern artisans and items will be produced in southern factories, says the company.
   ‘Draper James was built on the backdrop of Reese’s southern past which is both timely and relevant. Not only is the south having a cultural surge, but it has a rich ecosystem that we tapped into on every level,’ says Draper James CEO, Andrea Hyde.
   The ecommerce site launches first at draperjames.com, with a physical store in Nashville to come. Instagram and Twitter presences are up, and the company is using the #DraperJames hashtag.

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Dree Hemingway named Chloé fragrance’s new face

Lucire staff/14.18

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Konstantin Pershin

Above Dree Hemingway at Mercedes-Benz Fashion Week Russia earlier this year.

Coty has announced that Dree Hemingway is the new face of its Chloé fragrance, with the campaign breaking in September. She follows in the footsteps of Clémence Poésy, Chloë Sevigny, Anja Rubik and Suvi Koponen.
   American-born Hemingway is a classically trained actor, a graduate of RADA, and starred in 2012’s Starlet. More recently, she appeared in While We’re Young and Listen Up Philip, and other credits include Nous York and Someday This Pain Will Be Useful to You. She has modelled, beginning in 2009 for Givenchy, and most recently walked for Chloé in March 2015 in Paris.
   She was chosen for her ‘modernity, natural femininity, free-spiritedness and independence,’ says Coty.
   Hemingway said in a release, ‘I am very honoured to be the new face of Chloé. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance.’
   ‘She completely embodies the Chloé girl’s spirit and attitude,’ says Clare Waight Keller, Chloé’s creative director. ‘Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
   She has a modest Instagram following of around 72,000 at the time of writing, with just over 30,000 on Twitter.
   Hemingway previously appeared in campaigns for Gianfranco Ferré and Salvatore Ferragamo.
   She is the daughter of actress Mariel Hemingway and Stephen Crisman.

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May 4, 2015

Sponsored video: #MumWasRight—share your stories with Nivea

Lucire staff/11.40

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A Lucire special promotion


Nivea has never forgotten Mothers’ Day. Each year, there’s an inspiring promotion, and even though most of us will think of our Mum constantly, it’s nice to have the one day where we celebrate motherhood.
   Because of the different dates of Mothers’ Day, Nivea UK had already put out a touching I Love You Mum promotion in March, telling a story through the eyes of a child. However, for countries celebrating Mothers’ Day in May—and there are a lot of them—there’s a new campaign called Mum Was Right, with, of course, a slight variation called Mom Was Right as well as plenty of linguistic differences.
   The idea: who is the best life coach, ever? It’s your Mum: the one person who gave you great advice, not that you always listened. But when you did, you discovered that in the long run, usually when you are an adult, that she was right all along.
   The promotion shows women from all over the world recounting the times that their Mums were right, from a woman recalling how her mother gave her advice during her pregnancy; to a cellist whose mother encouraged her to continue her lessons; and an illustrator whose mother told her to follow her dreams, and now it is her career. Fully subtitled, it shows how the love for your mother is universal, and how Mums always have great advice.
   Nivea encourages people to head to their website and share a picture quote with their mothers’ best piece of advice. Or, just head to Facebook, Twitter or Instagram and post these words with the hashtag #MumWasRight. It’s a great way to celebrate Mothers’ Day, or any day you want to tell your Mum that she was right.


Post sponsored by Nivea






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April 16, 2015

News in brief: Christina Perriam returns to ID; Preciosa, Johny Dar collaborate; Nana Judy’s pre-Coachella do

Lucire staff/14.26

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Camilla Rutherford

Perriam, the luxury merino label from Christina Perriam, will show at ID Dunedin Fashion Week next week. The event begins on April 18 and runs to April 26. The last time she showed was under the Christina Perriam label in 2002.
   Her autumn–winter 2015 collection is structured and edgy, using New Zealand-sourced merino wool mixed with other fabrics and textiles, including merino leather. ‘It’s an amazing texture that you simply don’t find in deer pelts. When you look at a merino sheep, their skin is so wrinkly and that’s why the texture of the leather is really interesting,’ says Perriam.
   Preciosa, the Czech crystal brand HQed in the famed town of Jablonec nad Nisou, has collaborated with Ohio-born designer Johny Dar, known for his extravagant art, on a work called The Queen of Pearls. The sculpture features Preciosa crystals and took Dar 300 hours to complete. The company says it has been valued at €927,000.
   Finally, we learn that one of the “pre-parties” for Coachella, on April 9, was hosted by Australian streetwear label Nana Judy, partnering with One Oak nightclub, Tinder, and Up and Down, at the Château at Lake La Quinta. Celebrity names attending included Joe Jonas, Leonardo DiCaprio, Josh Henderson, Kendall Jenner, skateboarder Corbin Harris and model–blogger Mimi Elashiry.











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