Cassadee Pope, winner of the third season of the US version of Dutch show The Voice and CMT Breakthrough Video of the Year, is the new spokeswoman for Proactiv.
Pope is the latest young celebrity that the acne-fighting skin care range has tapped to connect with consumers, endorsing the brand, following in the footsteps of The Voice US coach Adam Levine, Lily Aldridge, Olivia Munn, Julianne Hough, Naya Rivera and A. J. Cook.
Pope relates her story of using Proactiv’s three-step system in combatting acne in upcoming promotions, where she says a make-up artist put her on to the system.
Greg Renker, co-founder and co-chairman of Guthy–Renker, the company behind Proactiv, says, ‘Cassadee is a talented singer and songwriter who has gained trust with fans around the world by sharing her vulnerability and fun-loving personality through her lyrics. She is a great partner to share her personal acne story on how Proactiv Plus made her feel, look and act like the powerhouse she is.’
Her latest single ‘I Wish I Could Break Your Heart’ and number-one début album Frame By Frame are currently available on Itunes.
Information from Pope’s Proactiv shoot will appear on its Facebook, Twitter, Google Plus, YouTube channel, Instagram and Pinterest, with the hashtag #CassadeeforProactivPlus.